This is a question that commonly plagues the mind of a small business owner who doesn't have millions to splurge on marketing and advertising campaigns.
Having a blog is the way to go these days because every one knows that the world is all about interactivity and not merely 'activity' anymore.
With an online business that has a popular blog, you'll find yourself more connected to your readers, site visitors and potential customers.
This is the bridge your small e-business and the pocket full of gold coins.
Having a blog means that you have to spend some time researching and finding information about your business so that you can update your readers, fans, and site visitors whenever they pop by and it must be something they want to respond to, feel strongly about or will be potentially be interested in.
Being a small business owner, you're probably in-charge of a lot more things than you've bargained for..
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from accounts to marketing, from typing letters to making tea, it's your job.
If writing doesn't come naturally to you, it would be tedious and cause you stress if you were to add 'blog updating' to your list of to-dos.
Hence, I have always strongly encouraged small business owners to promote their blog everyday by engaging the services of freelance writers.
There are wwwaaayyyy too many freelance writers in the market today and they come really cheap too.
Here's what you do with the freelance writer.
Give him/her a package deal.
Tell him/her to update your blog with new information, article of preferred length with preferred images and preferred information everyday and you'll give him/her a monthly payment.
If you manage to strike this kind of deal with your freelance blog ghost writer, you'll find yourself in a win-win situation.
The freelance writer 'wins' because it's steady income and you'll 'win' because you've literally unloaded the responsibility to someone else.
That is why whenever friends or visitors of my website or blog ask me the golden question..
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'why should I hire freelance blog ghost writers' when I can write the blog myself?', this is the answer I give them.
I tell them, "Celine, you'll probably feel like you can handle the load now because things have not picked up yet but...
imagine a couple of months down the road and you begin to see a little bit of growth, you're going to want to focus your thoughts on marketing your business and improving your products and services...
not blog writing and updating, right?" Right.