I think one of the most interesting developments in recent years in the online world as been the upswing of corporate blogging as a marketing tool for reputation management and customer interactivity.
While years ago big corporations were considered aloof and hid their voices behind the waxen walls and buttoned up boardrooms of walnut and pine, today's modern corporation almost has not choice but to interact in the online blogging space.
With big buck tycoons popping up regularly in the wild and wacky world of big buck blogging, it's no surprise that many large companies are hiring out smaller teams of temperature takers, or "amateur" bloggers to get out a positive message regarding their products, services and offerings.
From web 2.
0 savvy billionaires like Mark Cuban, Donald Trump and Oprah Winfrey to entertainers like Rosy O'Donnell and many more, big business is beginning to finally understand that to truly resonate with their customer base, they need to be actively dialoging with them on a more intimate basis.
Mark Cuban, as noted above, is not a particularly good writer, nor does he have a fancy blog, but his is one of the most popular sites you will ANYWHERE, and it's largely because of the appearance, real or perceived, that he is literally "blogging" right along with the rest of us commoners, exchanging and sharing ideas on business, entrepreneurialism, passion for a brand, and most importantly, life in general! In terms of reputation management, based on the response he has received from his fellow bloggers, Cuban may be an even BIGGER genius at the game of PR than he was in high finance..
:-)And of course, this is a lesson that all big business is going to need to learn sooner or later...
and I surmise those who learn it sooner will most likely be the ones around later, as well!Happy Blogging!