I just love the enthusiasm of a new person who just got involved in the MLM industry. They are so bright eyed, and filled with that excitement of self independence and the possibility of achieving financial independence. I also know the downfall that they are going to experience, and that really bothers me, because a lot of it could have been avoided if people were properly trained in the aspects of really building a business. I understand that a lot of companies teach their people the methods of basically building their business offline, convention to convention, or home meetings.

This is a cool way of building your business but it doesn't work for a lot of people who do it because, so many want instant gratification. Then if it is not building fast enough for them or they run out of people to talk to, they try to establish building their business online, by buying leads from lead companies. Once they do that, they still have to master the skill of cold calling, which is a art in itself. What most network marketers don't know is that the leads you buy from lead companies are sold to three or four more people. So the leads that they are buying, really are not of good quality.

So once they have tried to apply the online and offline marketing tactics that are taught by every mlm or network marketing company, they seem to lose their desire to really build their business because of the learning curve. That is the main reason that 95% people are failing in the industry.

The key to success is learning the art of attraction marketing. This concept really changed my whole business and how I go about generating prospects. I never could imagine people who actually wanted to know about what I had to say and what I was doing. Imagine waking up every day to a new prospect who just got added to your email list. This is such a powerful concept of marketing. If you apply this to what you are doing you will have all the results that you are looking for