The Power A Key Word Holds - What Makes SEO The Most Powerful Form Of Marketing Today
Have you ever wondered why Google is worth over one hundred billion dollars? The secret lies in the precision of search engine marketing.
This type of marketing pin points or targets virtually exactly what the person using it is looking for by the means of the user typing in keywords.
This kind of accuracy would be the equivalent of your T.
V or radio guessing spot on what you need or are interested in at the exact moment that its time for commercials to come on, and subsequently play you a couple of commercials related directly to the thing you are wanting at that exact moment...
how much do you think relevant ads like that would boost sales by? Understanding the power of relevant advertising makes it easy to understand why search engine marketing is by far one of the most powerful marketing tools any person in any field can use.
Now let's make sure we understand what search engine marketing is by making sure we understanding what it is not.
Pop up banner ads are not search engine marketing! Pop up banner ads are invasive and annoying and may carry malware or spyware.
Most notably, these ads are more than likely going to be completely irrelevant to what the user has typed into their search engine.
More modern versions of this kind of invasive advertising would be things like unblockable pop-ups, or ads that look like security warnings, which when clicked on install malware & then try's to sell you a malware remover.
These forms of online marketing obviously are very unethical and ineffective because of the irrelevance of the ad content to the actual user in front of the screen.
With this understanding, it is also easy to now understand why search engine marketing is so useful to the user and hence an extremely effective form of advertising.
In a nutshell, advertising that is irrelevant and gets in your way feels like a waste of your time and is annoying.
And advertising that appears just as you need it, saving you time and effort is very cool.
Search engine marketing is cool! - For everyone! You may want to make use of Google's paid for ads or searches which also work on relevancy, but ideally you just want your website to appear at the top or very close to the top of the front page in Google's organic search results.
If asked why you think this would be so important, you may even know the answer inside of yourself, like an instinct that you almost unconsciously preform virtually everyday...
just as the rest of the world does too.
Google eye tracking studies have shown that a lot of attention is given to the top organic search results and fads pretty quickly less than half way down the page.
Simply, the easiest way to get a customers attention is to give them what they want when they ask for it.
And the easiest way to do this is to be at the top of the front page of Google's search results for the key words relevant to your niche.
Though the competition does vary from key word to key word, getting your website to the top for keywords relevant to your niche is possible through search engine optimization or SEO for short.
This type of marketing pin points or targets virtually exactly what the person using it is looking for by the means of the user typing in keywords.
This kind of accuracy would be the equivalent of your T.
V or radio guessing spot on what you need or are interested in at the exact moment that its time for commercials to come on, and subsequently play you a couple of commercials related directly to the thing you are wanting at that exact moment...
how much do you think relevant ads like that would boost sales by? Understanding the power of relevant advertising makes it easy to understand why search engine marketing is by far one of the most powerful marketing tools any person in any field can use.
Now let's make sure we understand what search engine marketing is by making sure we understanding what it is not.
Pop up banner ads are not search engine marketing! Pop up banner ads are invasive and annoying and may carry malware or spyware.
Most notably, these ads are more than likely going to be completely irrelevant to what the user has typed into their search engine.
More modern versions of this kind of invasive advertising would be things like unblockable pop-ups, or ads that look like security warnings, which when clicked on install malware & then try's to sell you a malware remover.
These forms of online marketing obviously are very unethical and ineffective because of the irrelevance of the ad content to the actual user in front of the screen.
With this understanding, it is also easy to now understand why search engine marketing is so useful to the user and hence an extremely effective form of advertising.
In a nutshell, advertising that is irrelevant and gets in your way feels like a waste of your time and is annoying.
And advertising that appears just as you need it, saving you time and effort is very cool.
Search engine marketing is cool! - For everyone! You may want to make use of Google's paid for ads or searches which also work on relevancy, but ideally you just want your website to appear at the top or very close to the top of the front page in Google's organic search results.
If asked why you think this would be so important, you may even know the answer inside of yourself, like an instinct that you almost unconsciously preform virtually everyday...
just as the rest of the world does too.
Google eye tracking studies have shown that a lot of attention is given to the top organic search results and fads pretty quickly less than half way down the page.
Simply, the easiest way to get a customers attention is to give them what they want when they ask for it.
And the easiest way to do this is to be at the top of the front page of Google's search results for the key words relevant to your niche.
Though the competition does vary from key word to key word, getting your website to the top for keywords relevant to your niche is possible through search engine optimization or SEO for short.