A review is what the name implies: another person's opinion about various aspects of a specific product and whether the reviewer considers the item represents good or bad information and subsequently whether the reviewer recommends others buy or do not buy the product.
A review aims to reduce whatever doubts might otherwise exist in a potential buyer's mind and get him into a relaxed state for ordering immediately he sees the reviewer's recommended ClickBank sales page.
This is what you need to know about book reviews: * As an affiliate you don't want to be writing bad reviews for products you invite others to buy.
That's not the way to make sales.
But nor do you want to write glowing reviews for products you don't personally find useful.
The truth generates credibility for the reviewer and can lead to multiple purchases over considerable time.
Lying has quite the opposite effect! * Don't ever promote books you don't recommend.
If you find a product distasteful, stop reading it.
If you bought the item purposely to review it you can always get a refund.
But don't ever recommend another person buys the same item with the specific purpose of making money for you.
* Be honest, say what you like about a book, and if there's something you don't like include that also in your review.
By doing so, potential buyers are more likely to trust your judgment, and buy your recommended product.
There's another big benefit to pointing out warts and all in your review, namely that fewer refunds are likely than where your review leaves out flaws which subsequent buyers consider a major problem.
You'll encounter plenty of refunds and lose credibility by keeping flaws to yourself and you'll make people unlikely to trust your recommendations again.