Finding an Internet Marketing Consultant
Taking into account the cost of advertising online versus the size of the target market that it will reach, internet marketing is much more cost effective than advertising through other mediums such as television, radio, and printed publications. Not only is it inexpensive, it also offers the consumer some added benefits and flexibility that other forms of media cannot. For instance, if you come across an ad online that interests you, you can immediately browse for additional information about the product, the manufacturer, and how it compares to competitors. Given the nature of the internet, consumers can research and purchase their products at their own convenience.
A simple search engine optimization strategy involves the use of popular keywords or key phrases. Sites like Word tracker or Google adwords can show the keywords that are often entered on search engines. By making sure that these keywords appear often on your sites' pages or on pages linked to your site, you increase the frequency that your site is displayed on the results page, as well as improve the ranking for your site.
According to the current trademark policy on Google, anyone is able to bid on and use a keyword in his or her ads. If and when an advertiser files a complaint, Google will then make the determination of the other advertiser has the right to legally use it. One of the catches with this policy that Google uses is that a lot of keywords are actually industry trademarked. Meaning there are certain keywords such as apple that are coined by Macintosh computers, but if you are a produce farmer, using the keyword apple is completely legitimate because it is a different industry.
What can you do if you are an advertiser using a trademarked term?
1.Option One you can file the exception to the trademark with Google. This is not always an ideal choice because if you are not the direct manufacturer of the trademarked item, you still want others to be able to use it to help marketing it.
2.Option Two Choosing to not act. Sometimes doing nothing about the situation is the best way to go.
3.Option Three Be selective when you are thinking about suing determine if it is worth the costs and fees associated with it.
Sometimes it is really hard to determine if you are using a trademarked item on your website or in your advertising content. There can be very few differences between what you use and what is trademarked. If we rely on the three major search engines, which are Yahoo, Google and MSN, they need to have consistent policies in effect to create a uniform way of handling these issues. It would make things much easier on all of the marketers if they could go without the legal fines and tap dancing around the fine lines of infringing on other advertisers rights.
Taking into account the cost of advertising online versus the size of the target market that it will reach, internet marketing is much more cost effective than advertising through other mediums such as television, radio, and printed publications. Not only is it inexpensive, it also offers the consumer some added benefits and flexibility that other forms of media cannot. For instance, if you come across an ad online that interests you, you can immediately browse for additional information about the product, the manufacturer, and how it compares to competitors. Given the nature of the internet, consumers can research and purchase their products at their own convenience.
A simple search engine optimization strategy involves the use of popular keywords or key phrases. Sites like Word tracker or Google adwords can show the keywords that are often entered on search engines. By making sure that these keywords appear often on your sites' pages or on pages linked to your site, you increase the frequency that your site is displayed on the results page, as well as improve the ranking for your site.
According to the current trademark policy on Google, anyone is able to bid on and use a keyword in his or her ads. If and when an advertiser files a complaint, Google will then make the determination of the other advertiser has the right to legally use it. One of the catches with this policy that Google uses is that a lot of keywords are actually industry trademarked. Meaning there are certain keywords such as apple that are coined by Macintosh computers, but if you are a produce farmer, using the keyword apple is completely legitimate because it is a different industry.
What can you do if you are an advertiser using a trademarked term?
1.Option One you can file the exception to the trademark with Google. This is not always an ideal choice because if you are not the direct manufacturer of the trademarked item, you still want others to be able to use it to help marketing it.
2.Option Two Choosing to not act. Sometimes doing nothing about the situation is the best way to go.
3.Option Three Be selective when you are thinking about suing determine if it is worth the costs and fees associated with it.
Sometimes it is really hard to determine if you are using a trademarked item on your website or in your advertising content. There can be very few differences between what you use and what is trademarked. If we rely on the three major search engines, which are Yahoo, Google and MSN, they need to have consistent policies in effect to create a uniform way of handling these issues. It would make things much easier on all of the marketers if they could go without the legal fines and tap dancing around the fine lines of infringing on other advertisers rights.