Unless you've been hiding under a rock in a location with no access to modern technology, you've likely at least heard of Google+.
But what is it and is there anything that Google+ for your corporate website can offer that other social media cannot? We're just being introduced to Google+, but already the social networking site has more than 40 million users.
Clearly, regardless of whether Google+ is a hit or a miss, it is garnering a lot of international attention; and any betting person will probably tell you it's here to stay, so it might be just about time to jump on the bandwagon.
Google+ is essentially a social networking site that was designed to compete with Facebook, Twitter, and other social media.
Many early reviews recognize that Google+, although fledgling in relative terms, offers many of the benefits of major social media in one package.
Moreover, Google+ has the added benefit of integrating many of the Google services we have already come to rely on while offering more flexibility and personalization.
Your Google+ profile can be as private or public as you'd like it to be; you can share links, posts, blogs, photos, and videos with all your contacts or with specific circles of segmented contacts based on your relationships with those contacts.
Do you want your coworkers to see photos from a Saturday night party? Probably not, so Google+ allows users to censor and share at will.
Yet, for the most part, the differences between Google+ and its biggest competitor, Facebook, are minimal.
There are a number of new features, which Facebook developers have promptly addressed by adding increased privacy controls.
In addition, Google+ offers "Sparks" which lets you find and share specific articles easily based on your interests.
Indeed, Google+ offers a more personalized experience that reflects the nuances in our real life relationships, interests, and activities.
So then, how does Google+ fit for your corporate website? Social media has had a clear impact on business, an impact that cannot be ignored.
Though Google+ was designed with the focus on connecting individuals, it is sure to have a noticeable effect on marketing.
Experts are already expecting Google+ to offer more to business owners than Facebook, an impressive prediction considering that Google+ has yet to accommodate brand pages.
Once these brand pages and business profile pages are available, and rest assured they are definitely coming, the full reach of Google+ will become more obvious.
What is certain at the moment is Google's position as the main search engine in the world should be reflected in the business applications of Google+.
A well designed Google+ profile should integrate with search engine rankings making it one of the best social media outlets to promote your brand.
Moreover, Google+ is already offering the +1 feature which is akin to the Facebook "Like" button.
By incorporating the +1 feature on your brand website, you allow Google+ subscribers to share your brand or company website on their profile page.
Moreover, as Google+ evolves, we're certain to see applications like Google Maps, Google Search, and Google Offers (Google's take on Groupon) integrated with brand pages in such a way that you can reach your clients in more diverse and personal ways.
We're still in the early days, but the future of Google+ for your corporate website is bright.
But what is it and is there anything that Google+ for your corporate website can offer that other social media cannot? We're just being introduced to Google+, but already the social networking site has more than 40 million users.
Clearly, regardless of whether Google+ is a hit or a miss, it is garnering a lot of international attention; and any betting person will probably tell you it's here to stay, so it might be just about time to jump on the bandwagon.
Google+ is essentially a social networking site that was designed to compete with Facebook, Twitter, and other social media.
Many early reviews recognize that Google+, although fledgling in relative terms, offers many of the benefits of major social media in one package.
Moreover, Google+ has the added benefit of integrating many of the Google services we have already come to rely on while offering more flexibility and personalization.
Your Google+ profile can be as private or public as you'd like it to be; you can share links, posts, blogs, photos, and videos with all your contacts or with specific circles of segmented contacts based on your relationships with those contacts.
Do you want your coworkers to see photos from a Saturday night party? Probably not, so Google+ allows users to censor and share at will.
Yet, for the most part, the differences between Google+ and its biggest competitor, Facebook, are minimal.
There are a number of new features, which Facebook developers have promptly addressed by adding increased privacy controls.
In addition, Google+ offers "Sparks" which lets you find and share specific articles easily based on your interests.
Indeed, Google+ offers a more personalized experience that reflects the nuances in our real life relationships, interests, and activities.
So then, how does Google+ fit for your corporate website? Social media has had a clear impact on business, an impact that cannot be ignored.
Though Google+ was designed with the focus on connecting individuals, it is sure to have a noticeable effect on marketing.
Experts are already expecting Google+ to offer more to business owners than Facebook, an impressive prediction considering that Google+ has yet to accommodate brand pages.
Once these brand pages and business profile pages are available, and rest assured they are definitely coming, the full reach of Google+ will become more obvious.
What is certain at the moment is Google's position as the main search engine in the world should be reflected in the business applications of Google+.
A well designed Google+ profile should integrate with search engine rankings making it one of the best social media outlets to promote your brand.
Moreover, Google+ is already offering the +1 feature which is akin to the Facebook "Like" button.
By incorporating the +1 feature on your brand website, you allow Google+ subscribers to share your brand or company website on their profile page.
Moreover, as Google+ evolves, we're certain to see applications like Google Maps, Google Search, and Google Offers (Google's take on Groupon) integrated with brand pages in such a way that you can reach your clients in more diverse and personal ways.
We're still in the early days, but the future of Google+ for your corporate website is bright.