The Dynamics of News in India
The Bengal Gazette was the India's first newspaper 1870 and Indian newspapers and the media industry has come a long way according to today's plethora. However, some analysis done in India on the media's growth, with the advent of the vernacular press only the actual growth and the steep growth curve actually happened India news reveals that.
Considering the diversity in the nation, with a sense, this shifted to regional languages from the major languages such as Hindi and English. Every few hundred kilometers the dialects change here in India and also from state to state the languages change. For effective understanding of people about news and all that is important to them, it was important for them to be addressed in their language.
The vernacular press has done exceedingly well in India only because of this reason. First the radio carried forward the same idea and then it was the turn for the visual media. People across India do keep a watch on the news channels that provides news to them in their own language, it does not matter to them how important the news channels of national level in Hindi and English may be. The common man simply needs the news in the language which can be understood by him easily and that he is most comfortable in.
Slowly in this way the "latest India News" became "latest news from Mumbai, Delhi, Chennai, Bangalore etc".
This localization of content ensured a local flavor to the breaking news and to the mainstay of a news channel. So, from Delhi or Mumbai one has breaking news. News also got prominence due to the localization of the news channels content policy otherwise news was essentially local in nature.
Then the era of Internet news came. Now the world of Internet news was welcomed. The concept of latest news and breaking news works and the news is served piping hot in this arena and at the given instant of time a, with finesse, we can achieve the judicial mix between international, national, vernacular and local content.
There has to be a broadband connection for Internet to perform at its best level. Only on a super fast broadband connection the seamless integration of content with video and a lot of interactivity thrown in would perform at their best level.
The world we live in, there is a sense of inevitability in it, and it will happen eventually whatever has to happen. Certainly, then it is the advent of the era of Internet News in India if for one change these prophetic words hold true.