Your Choice of Wholesale Dollar Store Merchandise Suppliers Determines Success
After all, while as the business owner you are dependent on your suppliers, your retail customers focus on you and the products you provide when making their determination of whether they are satisfied or not.
So it is your responsibility to ensure the wholesale vendors you select can help you meet the scrutiny of your shoppers.
The very first thing shoppers who come into your dollar store business will examine is whether you are offering the products they need and want.
While store location, the layout and appearance of your store, and even the quality of customer service being provided to shoppers will all factor in, ultimately shoppers will move on to another retailer if you do not have the right products in-stock when shoppers need them and come to your store to actually purchase them.
This shift can be done in a second.
Being in-synch with customer demand ensures you know the right products.
You in-turn depend on your wholesale dollar store merchandise suppliers to have those very items in-stock so you can purchase them as needed to replenish your inventory.
However, when your suppliers are either out of stock on the desired product, or they do not even carry those products, your shoppers will place the blame on you.
You must have another source so those products will be in-stock and available to shoppers of your business.
In cases where a wholesale product supplier does offer the desired products, other criteria kick into effect.
For example, in some cases brand name is important.
In all cases overall product quality, including packaging is a consideration.
The overall value offered by the products at the price your shoppers pay is another piece of their overall assessment of a product.
Products will not meet the expectations of your shoppers unless they meet at least quality and value expectations of your shoppers.
Choose your wholesale dollar store merchandise suppliers with care.
They must offer the in-demand products your shoppers seek.
The products they sell must meet or even go beyond the criteria your shoppers demand.
This includes right brands as well as targeted product quality.
When brand names are not involved the products must still meet quality expectations and packaging must be clean, eye-catching and adequate to meet the needs associated with merchandising.