Building a List - A Tale of Two Internet Marketers
Once upon a time there were two aspiring Internet marketers.
They both were told that "the money is in the list", and so they set off to make their fortune by building a large email list for themselves.
The first person began building a list of free subscribers.
He made lots of free offers, posted articles trying to get people to join his free newsletter, and spent most of his time trying to build a loyal following of readers.
The second person chose a different path.
He wasn't worried about getting a ton of readers onto his list, because he know that freebie-seeking subscribers were worth nothing to him financially.
Instead, he focused on packing his list full of proven BUYERS, not subscribers.
His list building efforts included: - Getting his competitors to build his list of buyers for him (and they were glad to do it).
- Extracting hundreds of buyers from other people's lists with simple, free offers (yes, you can build a list of buyers with free offers if you do it right).
- Gaining tons of buyers whenever he promoted other people's affiliate programs.
As result, he was able to get more buyers on his list.
Now here's my question to you...
WHICH MARKETER DO YOU THINK MAKES MORE MONEY TODAY? The answer should be obvious...
it's the 2nd marketer.
But why? It's because his list is full of people who spend money, while the 1st marketer's list is full of freebie-seekers.
So my question to you is this: Which kind of list builder do YOU want to be? I've already predicted you would answer the latter.
So I'm going to give you one strategy you can use asap to get more buyers on your mailing lists.
Step 1 Create a small, but useful short report with content that the marketplace desires to know more about and provides a solution to a problem.
This can be 15-20 pages.
The content can be original or outsourced.
Convert it to a PDF file so both PC's and Macs can access the file.
Step 2 Create a short direct-marketing sales page explaining to the reader the specific benefits of accessing this report.
Price it very inexpensive to get more buyers through impulse sales.
Step 3 Find affiliates to promote your small report and give them 100% commission.
Yes, 100%.
This gives them a very good reason to promote your product.
What's in it for them? They get all of the up front profits.
What's in it for you? You're building a list of buyers that you can leverage for additional profits in the future! This is just one of many strategies you can use right away to ensure you're going to get more buyers and build the right kind of list that will pay you handsomely for years to come.
With that said, this chapter of "the tale of two Internet marketers" comes to a close.
And the marketer who built his list full of buyers lived happily ever after.
They both were told that "the money is in the list", and so they set off to make their fortune by building a large email list for themselves.
The first person began building a list of free subscribers.
He made lots of free offers, posted articles trying to get people to join his free newsletter, and spent most of his time trying to build a loyal following of readers.
The second person chose a different path.
He wasn't worried about getting a ton of readers onto his list, because he know that freebie-seeking subscribers were worth nothing to him financially.
Instead, he focused on packing his list full of proven BUYERS, not subscribers.
His list building efforts included: - Getting his competitors to build his list of buyers for him (and they were glad to do it).
- Extracting hundreds of buyers from other people's lists with simple, free offers (yes, you can build a list of buyers with free offers if you do it right).
- Gaining tons of buyers whenever he promoted other people's affiliate programs.
As result, he was able to get more buyers on his list.
Now here's my question to you...
WHICH MARKETER DO YOU THINK MAKES MORE MONEY TODAY? The answer should be obvious...
it's the 2nd marketer.
But why? It's because his list is full of people who spend money, while the 1st marketer's list is full of freebie-seekers.
So my question to you is this: Which kind of list builder do YOU want to be? I've already predicted you would answer the latter.
So I'm going to give you one strategy you can use asap to get more buyers on your mailing lists.
Step 1 Create a small, but useful short report with content that the marketplace desires to know more about and provides a solution to a problem.
This can be 15-20 pages.
The content can be original or outsourced.
Convert it to a PDF file so both PC's and Macs can access the file.
Step 2 Create a short direct-marketing sales page explaining to the reader the specific benefits of accessing this report.
Price it very inexpensive to get more buyers through impulse sales.
Step 3 Find affiliates to promote your small report and give them 100% commission.
Yes, 100%.
This gives them a very good reason to promote your product.
What's in it for them? They get all of the up front profits.
What's in it for you? You're building a list of buyers that you can leverage for additional profits in the future! This is just one of many strategies you can use right away to ensure you're going to get more buyers and build the right kind of list that will pay you handsomely for years to come.
With that said, this chapter of "the tale of two Internet marketers" comes to a close.
And the marketer who built his list full of buyers lived happily ever after.