Wouldn't it be much better if you can learn from your favorite ebook while jogging or driving? Wouldn't it more convenient to carry lightweight CD than several printed materials? People today are more than willing to pay for information and convenience.
This spells out another demand for you as a marketer which you can address by creating audio products that people can take even when they are on the go.
Here are the 4 brand new steps to jumpstart your audio production creation: 1.
Content.
Just like any other information-base products, you must ensure that you offer quality and useful information to your clients through your CD or MP3s.
Do your research and brainstorm.
Jot down all the key information that you need for your recording.
This will help you not to forget any information and will save you from dead air.
Make sure that your "cheat sheets" are neat and well written to avoid confusion.
2.
Quality.
Give your clients great listening experience by making sure that your audio products sound clear and crisp.
They must be free from any annoying background noises such as barking dogs, loud TV, cars passing by, etc.
Use a quality microphone and do your recording where you can have peace and quiet.
Your room or a recording studio will be perfect for this project.
3.
Make it interesting.
So as not to bore your readers, I highly recommend that you strive to sound natural, warm, and friendly.
Talk directly to your clients, address them using you or your to make your product more impacting.
Relate personal stories, interesting quotes, or comic relief whenever appropriate.
4.
Keep it short.
Don't bore your listeners with a 2-hour recording; instead produce a series of CD that run 30-45 minutes each.
This is one of the best ways to ensure that your clients will be able to digest all the information that you will impart.