Coaching Tools - 4 Steps to Plugging Them Into a Marketing Funnel
In order to get as many of your coaching tools in the hands of clients as possible you will want to plug them into a marketing funnel appropriately.
I will give you four easy steps to creating an effective marketing funnel, but before we go any further lets make sure we are both thinking of a marketing funnel and its purpose the same way.
A "marketing funnel" is the conceptual image of the process you use to get new leads, help them become clients and then get them to stay by continually providing additional value.
The goal of the marketing funnel is to attract as many prospects as possible and turn them into lifelong clients.
Here are 4 easy steps for creating your marketing funnel.
1.
Offer a valuable free information product to people who have identified themselves as interested.
The word valuable is key here, there are a lot of people giving away teaser information and vague tutorials in hope that they can force people to come back and buy their product in order to get results, but often what happens is that they assume you are untrustworthy or really don't know what you are talking about and they move on.
It is better to provide a complete informational tool on a small portion of what you do, so the prospect can apply what they learned, get results and then come to you when they want more great results.
2.
Next offer them an entry-level product, something that is an easy commitment for them to make.
No long payment commitments, include a strong guarantee, and make the cost such that they won't need a loan pick it up.
3.
Now you are at a perfect place to introduce a continuity program.
You can take two very effective approaches on this.
One is to present the continuity program as a supplement to the information product that you just sold them.
It will provide additional coaching tools, support and/or updates for the same strategies they already have, making it more likely they will get results.
Or you can make your continuity program the comprehensive product, offering several additional strategies opposed to the one offered in the previous product.
Your price point will vary significantly depending on which approach you take.
4.
You are finally ready to roll out our premium coaching programs.
I would recommend giving everyone the opportunity to participate, but target the members of your continuity program as they are the most likely to do so.
Offer them exclusive discounts to reward them for being loyal clients and entice them to enter the programs.
I will give you four easy steps to creating an effective marketing funnel, but before we go any further lets make sure we are both thinking of a marketing funnel and its purpose the same way.
A "marketing funnel" is the conceptual image of the process you use to get new leads, help them become clients and then get them to stay by continually providing additional value.
The goal of the marketing funnel is to attract as many prospects as possible and turn them into lifelong clients.
Here are 4 easy steps for creating your marketing funnel.
1.
Offer a valuable free information product to people who have identified themselves as interested.
The word valuable is key here, there are a lot of people giving away teaser information and vague tutorials in hope that they can force people to come back and buy their product in order to get results, but often what happens is that they assume you are untrustworthy or really don't know what you are talking about and they move on.
It is better to provide a complete informational tool on a small portion of what you do, so the prospect can apply what they learned, get results and then come to you when they want more great results.
2.
Next offer them an entry-level product, something that is an easy commitment for them to make.
No long payment commitments, include a strong guarantee, and make the cost such that they won't need a loan pick it up.
3.
Now you are at a perfect place to introduce a continuity program.
You can take two very effective approaches on this.
One is to present the continuity program as a supplement to the information product that you just sold them.
It will provide additional coaching tools, support and/or updates for the same strategies they already have, making it more likely they will get results.
Or you can make your continuity program the comprehensive product, offering several additional strategies opposed to the one offered in the previous product.
Your price point will vary significantly depending on which approach you take.
4.
You are finally ready to roll out our premium coaching programs.
I would recommend giving everyone the opportunity to participate, but target the members of your continuity program as they are the most likely to do so.
Offer them exclusive discounts to reward them for being loyal clients and entice them to enter the programs.