The Significance of Page Rank For Internet Traffic
A successful site depends highly on how high up search related results figure for similar products and services.
The ranking of a page as it shows up on a search engine, namely Google is known as the page rank of that page.
It is based on a link analysis algorithm which relies on a voting system for pages.
A page may receive a good rank if it has a series of pages other than from its own site that link up to it.
This analysis is in ways more than one a quantitative analysis.
A high page rank is extremely significant in directing high volumes of traffic to your website.
SEO tactics are centered in part in increasing the page rank of a particular website.
There are many things that will help determine the rank of a page.
While most of these services can be accessed and used for free, it requires an amount of technical knowledge to achieve high ranking.
Due to this webmasters today employ the services of SEO experts to help improve their page rank.
The traffic that comes into your site is directly dependent on how high a user will see links to your site on a search engine.
But due to the quantitative nature of a page rank and the methods used by search engines to crawl information on the web it is seen that a high page rank may not always necessarily be a boost for business.
There are many things that determine the success of your webpage.
A high page rank needs to be supplemented with a number of things, most important of which is content.
The content has to be balanced between what a search engine will look for and what users will like.
The next important thing for a high page rank is links and back links.
This is evident as the ranking system is based on votes.
A pitfall for this can be quality.
Drawing quality hits for a highly ranked page depends on how well the page also figures on directories of relevance and social bookmarking sites.
The number of cross links will also boost readership as readers will follow links within a well written article to other relevant sources of information.
Due to exploitation by SEO and other tactics, the page ranking system has come under fire for compromising on quality.