I wanted to find my old friends from high school not too long ago.
And I thought it was going to be a piece of cake.
Boy was I in for it.
My quest to find my old friends started the way you'd expect it to.
I headed right over to Google.
After entering the keyword about finding old friends, I was presented with no less than about 8 or nine pages of Google Ads suggestion that theirs was the only site that I would ever need on my journey to find my old friends.
Little did I know that the more hype those site exuded, the more Flash banners, and "yelling" they were doing to get me to notice their sites, the less and less the quality of the results they were able to offer.
The glossier the site, the less effective the results I got from them.
Now I realize that is a bit of a generalization, but those were the results that I came to find, and those are the results that you will also hear in several online forums dedicated to people finding search engines.
What I discovered was something I had never intended to find...
and that is that sometimes those that scream the smallest, perform the best.
In fact, my efforts to find my old friends eventually brought me to a place that has NO advertising of any kind on it.
Nothing to get in the way of doing the one thing that I was asking the engine to do and that was to find my old friends.
That's it.
Find them and bring the results back to me.
And boy, when you look at your computer screen and you see the names addresses and phone numbers of guys that used to borrow your Physics homework to "make sure" theirs was right...
you are instantly talking about a feel good moment if ever there was one!