Paid surveys, or "market research surveys" are a series of multiple questions that are posed either to an individual, or a group of individuals, in order to ascertain their perceptions and response to certain products and services.
Segments of human populations are delimited by sex, age, income, etc and each individual or group fits into some type of demographic segment.
These segments are the targets of providers of various goods and services for various marketing purposes.
For example, sports and athletic equipment and services may be targeted towards a younger, more physically active segment of the population, while expensive goods like luxury cars and big houses might be marketed towards people with a higher income.
These online surveys are usually offered for free, as a means of determining customer response, and to gain a better understanding of certain markets.
Participants in a paid survey program are rewarded through incentive aimed at encouraging participants to be involved in more surveys.
Effectively, a paid survey is used to gather quantitative information about participants' individual and economic characteristics.
Paid surveys are also used by marketing firms to "test-drive" their new advertisements, and they usually offer the participants cash rewards, or entry into sweepstakes or lottery programs.
Legitimate paid surveys exist because, in order to remain competitive in their given markets, companies need a better understanding of their customers and the customers' perception of products.
Surveys that are legitimate are separated by personal demographics so that the data will better apply to the target audience the marketing firm is trying to reach.
Because the corporate marketing companies need to understand consumer perceptions in-depth, they will offer incentives to survey participants.
A participant will never have to pay for a legitimate paid survey.
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