Make It Unique

• Crafting a newsletter for your home business is an opportunity to share your individuality and highlight why your customers are drawn to you. Write a short welcome or introduction that incorporates something that has moved you or affected you in the past week or month with which your customers will be able to relate. Adding a testimonial or quote to the top of each newsletter that offers inspiration, humor or wisdom will also help you make a bigger impact from the beginning.
  
  

Celebrate Your Customers

• Every time you send out a newsletter, feature one of your customers. Include a testimonial, pictures, customer advice or a tidbit about how that customer is using your service. Having a regular component in your newsletter that highlights one of your customers will make it more interesting and encourage customer loyalty, thus bonding them to you.
  
  

Create Consistency

• Your customers should know what to expect when they open your newsletter. If they know what to expect they will be more likely to open it when it comes. Their time is precious and if they have to dig through your newsletter content to find what is valuable they will be less likely to open it next time. Effective components to include are an opening or introduction, customer testimonials, a weekly or monthly deal or special, a customer highlight, current news, changes or updates to your products and services, and upcoming specials or events.
  
  

Keep it Simple

• Keep all elements simple and easy to navigate by keeping whatever elements you decide to include looking the same and in the same place each month. Your customers will appreciate the efficiency with which they can peruse and find information that is important to them. Make the newsletter different by changing the background colors, but keep the format the same. Make any "call to action" immediately accessible.
  
  

Thank Your Customers

• End your newsletter by thanking your customers for their continued support and inviting them to share your newsletter with friends and family who might also be interested in your service or product. Offer a referral bonus or discount to your current customers and a nice way to wrap up your newsletter.