How History and "The Help" can make a true Niche Marketer.
You need to find your niche market so that you can avoid being eternally overshadowed by your competition. By focusing your sales marketing and sales efforts to a particular market segment and by narrowly defining your services or your products, you can create a distinct identity which will set you apart from other websites.
I have choosen the popular book "The Help" by Kathryn Stockett.
What perfect timing for this optimistic, uplifting debut novel (and maiden publication of Amy Einhorn's new imprint) set during the nascent civil rights movement in Jackson, Miss., where black women were trusted to raise white children but not to polish the household silver. Eugenia Skeeter Phelan is just home from college in 1962, and, anxious to become a writer, is advised to hone her chops by writing about what disturbs you. The budding social activist begins to collect the stories of the black women on whom the country club sets relies and mistrusts enlisting the help of Aibileen, a maid who's raised 17 children, and Aibileen's best friend Minny, who's found herself unemployed more than a few times after mouthing off to her white employers. The book Skeeter puts together based on their stories is scathing and shocking, bringing pride and hope to the black community, while giving Skeeter the courage to break down her personal boundaries and pursue her dreams. Assured and layered, full of heart and history, this one has bestseller written all over it.
I am going to market "Black Women of the South, 10 original Civil War Recipes" Now that's a niche. I have found dozens of recipes on line and some with great history and story that I will weave in.
If you want to be a website retailer of instant digital information of folk art oil paintings, for example, note that your competitors are not the websites selling oil paintings from all artists, but the websites that focus only on folk art oil paintings. All things being equal, an online shopper will certainly choose a website focusing only on folk art paintings, instead of a website selling paintings from all the famous artists. This is the enourmous edge that a niche market can give to simple but powerful website owner.
As you do your niche research you will most certainly come across some hugely popular niches that, at first sight, would seem like 'golden nuggets'. Before you jump in though, it's well worth a closer look at the lifetime of that particular niche. If you are building a niche about the Soccer World Cup in Germany, you should know that it is bound to loose popularity as soon as the event is over. Similarly, many niches based on specific products have a limited lifespan and even though they would do well for a while, they might die an early death and along with that your paychecks would die.
That is the fun of building small profitable websites. Is that you can build them fast, with quick topics, get them up and running and move onto the next there. There is no surefire way of knowing before hand whether a niche will be profitable, but you can get very close and at least make an educated guess.
You can build a site in no time and even if the niche turns out to be a dud, at least you didn't spend weeks working on it.
Though niche marketing has been with us for some time, emerging technologies and the ongoing diversification of markets have made it possible for us to visit mini website niche marketing for a very lucrative business model.
Cost-effective and extremely efficient in sustaining growth, niche marketing is quickly becoming every small business's secret weapon for generating massive profits. It's easy to tell when you're dealing with niche markets. Most of the time, they aren't being served by competing products. But more importantly, you know you're dealing with a profitable niche market when you discover that it has potential growth with no real competitors.
I have choosen the popular book "The Help" by Kathryn Stockett.
What perfect timing for this optimistic, uplifting debut novel (and maiden publication of Amy Einhorn's new imprint) set during the nascent civil rights movement in Jackson, Miss., where black women were trusted to raise white children but not to polish the household silver. Eugenia Skeeter Phelan is just home from college in 1962, and, anxious to become a writer, is advised to hone her chops by writing about what disturbs you. The budding social activist begins to collect the stories of the black women on whom the country club sets relies and mistrusts enlisting the help of Aibileen, a maid who's raised 17 children, and Aibileen's best friend Minny, who's found herself unemployed more than a few times after mouthing off to her white employers. The book Skeeter puts together based on their stories is scathing and shocking, bringing pride and hope to the black community, while giving Skeeter the courage to break down her personal boundaries and pursue her dreams. Assured and layered, full of heart and history, this one has bestseller written all over it.
I am going to market "Black Women of the South, 10 original Civil War Recipes" Now that's a niche. I have found dozens of recipes on line and some with great history and story that I will weave in.
If you want to be a website retailer of instant digital information of folk art oil paintings, for example, note that your competitors are not the websites selling oil paintings from all artists, but the websites that focus only on folk art oil paintings. All things being equal, an online shopper will certainly choose a website focusing only on folk art paintings, instead of a website selling paintings from all the famous artists. This is the enourmous edge that a niche market can give to simple but powerful website owner.
As you do your niche research you will most certainly come across some hugely popular niches that, at first sight, would seem like 'golden nuggets'. Before you jump in though, it's well worth a closer look at the lifetime of that particular niche. If you are building a niche about the Soccer World Cup in Germany, you should know that it is bound to loose popularity as soon as the event is over. Similarly, many niches based on specific products have a limited lifespan and even though they would do well for a while, they might die an early death and along with that your paychecks would die.
That is the fun of building small profitable websites. Is that you can build them fast, with quick topics, get them up and running and move onto the next there. There is no surefire way of knowing before hand whether a niche will be profitable, but you can get very close and at least make an educated guess.
You can build a site in no time and even if the niche turns out to be a dud, at least you didn't spend weeks working on it.
Though niche marketing has been with us for some time, emerging technologies and the ongoing diversification of markets have made it possible for us to visit mini website niche marketing for a very lucrative business model.
Cost-effective and extremely efficient in sustaining growth, niche marketing is quickly becoming every small business's secret weapon for generating massive profits. It's easy to tell when you're dealing with niche markets. Most of the time, they aren't being served by competing products. But more importantly, you know you're dealing with a profitable niche market when you discover that it has potential growth with no real competitors.