Most internet-savvy businesspersons know that keyword articles generate traffic to websites.
Keyword articles, also called SEO articles, provide copy or content that is search engine optimized.
Essentially, a keywords in a text help attract search engine notice of the article or copy easily.
The search engine deems the article or copy relevant to an individual's search terms and displays the link to the article to the person searching for information or advice.
Keyword articles must have a high level of readability despite being crafted in a manner that attracts notice from search engine.
A good keyword article should provide information, tips, or advice and should be easy for the reader to understand.
Overusing keywords in articles doesn't look natural and takes value away from the content.
Not only that, using keywords too often makes the article difficult to read and gives it a sub-standard appearance.
Using proper keywords in the article is important.
Choosing common keywords without being specific results in the article getting lost amongst all the other possibly relevant content available on the internet.
"Rafting", for example, will return links to all sorts of articles and websites relating to the topic of rafting.
If the keyword article is crafted for the purpose of promoting a whitewater rafting tour company in Canada, being specific with keywords is best.
Narrowing down the keywords will optimize search engine results.
The article title and headings are important to keyword articles as well.
Readers will choose to read copy based on relevance to their needs, and readers take this decision in a split second.
Whether they click the link to a certain keyword article may depend heavily on the title of the article or the first few lines of the text.
An article that uses search-specific keywords in its title and again in the first line sentence of the copy will stand a better chance of being noticed.
Some individuals believe that placing keywords heavily in the beginning of the text will boost search engine optimization (and it may), but the tactic may also backfire and degrade the quality of the article.
A better choice for search engine optimization would be to use the keywords in logical places throughout the text.
Sprinkling keywords about optimizes an article without having the copy appear ridiculous.
Using a keyword in each paragraph is one method of achieving optimization.
Some writers also choose to use keywords twice in the introduction, twice in the conclusion, and once in every other paragraph of the copy.
Keyword articles, while being optimized for search engines, should provide relevant information to readers to generate interest in a website, product, or service.
Knowing the balance between using keywords and writing effective, quality copy is important.
A keyword-studded article with poor content, sloppy writing, or a lack of pertinent information in the content won't reflect a professional image that attracts business.
The reader will be turned away and take their business elsewhere Copyright 2007 James Chartrand
Keyword articles, also called SEO articles, provide copy or content that is search engine optimized.
Essentially, a keywords in a text help attract search engine notice of the article or copy easily.
The search engine deems the article or copy relevant to an individual's search terms and displays the link to the article to the person searching for information or advice.
Keyword articles must have a high level of readability despite being crafted in a manner that attracts notice from search engine.
A good keyword article should provide information, tips, or advice and should be easy for the reader to understand.
Overusing keywords in articles doesn't look natural and takes value away from the content.
Not only that, using keywords too often makes the article difficult to read and gives it a sub-standard appearance.
Using proper keywords in the article is important.
Choosing common keywords without being specific results in the article getting lost amongst all the other possibly relevant content available on the internet.
"Rafting", for example, will return links to all sorts of articles and websites relating to the topic of rafting.
If the keyword article is crafted for the purpose of promoting a whitewater rafting tour company in Canada, being specific with keywords is best.
Narrowing down the keywords will optimize search engine results.
The article title and headings are important to keyword articles as well.
Readers will choose to read copy based on relevance to their needs, and readers take this decision in a split second.
Whether they click the link to a certain keyword article may depend heavily on the title of the article or the first few lines of the text.
An article that uses search-specific keywords in its title and again in the first line sentence of the copy will stand a better chance of being noticed.
Some individuals believe that placing keywords heavily in the beginning of the text will boost search engine optimization (and it may), but the tactic may also backfire and degrade the quality of the article.
A better choice for search engine optimization would be to use the keywords in logical places throughout the text.
Sprinkling keywords about optimizes an article without having the copy appear ridiculous.
Using a keyword in each paragraph is one method of achieving optimization.
Some writers also choose to use keywords twice in the introduction, twice in the conclusion, and once in every other paragraph of the copy.
Keyword articles, while being optimized for search engines, should provide relevant information to readers to generate interest in a website, product, or service.
Knowing the balance between using keywords and writing effective, quality copy is important.
A keyword-studded article with poor content, sloppy writing, or a lack of pertinent information in the content won't reflect a professional image that attracts business.
The reader will be turned away and take their business elsewhere Copyright 2007 James Chartrand