The Art of Persuasion, by John Quincy Adams (page two)

106 18


< Continued from page 1

The eloquence of deliberation will necessarily take much of its color from the orator himself. He must be careful to suit his discourse to his own character and situation. In early life he may endeavor to make strong impression by the airy splendor of his style, contrasted with the unaffected modesty of his address. If advanced in years, and elevated in reputation and dignity, the gravity of his manner and the weight of sentiment should justly correspond with the reverence due to his station.


It is in deliberative assemblies, more than upon any other stage of public speaking, that the good opinion of his auditory is important to the speaker. The demonstrative orator, the lawyer at the bar, derive great advantage from a fair reputation and the good will of their hearers; but the peculiar province of the deliberative speaker is to advise; and what possible effect can be expected from advice, where there is no confidence in the adviser? This subject, however, is so important and so copious, that I shall reserve it for a separate lecture, in which I propose to consider those qualities of the heart and of the mind, which are, or ought to be, best adapted to acquire that benevolence of the auditory which is so powerful an auxiliary to the power of speech.

In treating this part of the subject, Aristotle, according to his usual custom, has pursued his train of analysis to its deepest root, and to its minutest ramification. Assuming, as a fundamental position, that utility, that is, the attainment of good or avoidance of evil, is the ultimate object of all deliberation, he proceeds to enumerate a catalogue of everything considered as a blessing by human beings.

These blessings he divides into two classes: first, of those universally recognized and positive; and second, of those which are only relative and subject to controversy. Among the former he includes virtue, health, beauty, riches, eloquence, arts, and sciences. Among the latter are the least of two evils: the contrary to what your enemy desires; the esteem of the wise; what multitudes desire; and specific objects to individual men. The forms of government also modify the prevailing estimate of good and evil. The end of civil government, under a democracy, is liberty; under an obligarchy, property; under an aristocracy, law; and under a monarchy, security. These are all positive blessings for all mankind. But their relative importance is greatly enhanced where they constitute the basis of the social compact. The deliberative orator, whose appeal must always be to the sentiments of good and evil rooted in the minds of his auditory, must always adapt his discourse to that standard measure of the land.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.

"Society & Culture & Entertainment" MOST POPULAR

How Are You Today?

tordre

How to Write a Standard Report

Ao - Japanese Word of the Day

weak verb

What Is the Meaning of Dwellers?