International Economics has many different areas that a company can use to ensure their success in an international market. Six key areas that a company should look into when going into an international market are a nation's balance of payments, exchange rates, free trade agreements, trade barriers, stage of economic development, and their supply and demand for the specific product. By analyzing these areas a company will have adequate information to make a basic decision as to whether or not they should continue investing time in gathering information on that country.

Targeting the stage of a countries economic development will give a company a quick view of the nation and if their product even has a chance at being successful. Once this has been determined other areas should be looked at particularly the supply and demand for the product. Once it has been determined that a country will be able to support that product companies should pay close attention to the exchange rate and free trade agreements in order to capitalize in these areas and avoid financial loss. Although doing business on the international level seems like a daunting task many companies have done it successfully and have left trails of lessons on how to succeed.

McDonalds is a prime example of a company that has taken their business to an international level. Their impressive net worth goes to show that by adapting a model to fit another culture one can have great success. When visiting McDonalds in other nations one might be a little bit surprised to find what different foods are on the menus such as wine or squid. In France it is the wine that people order with their burgers. Imagine a McDonalds in the United States trying to up sell wine to their customers. This would seem contradictory to the branding that McDonalds has undergone in the United States. It is seen as a children's restaurant.