Traffic Building Through On-Page SEO
Therefore, before developing your content for your website, it is extremely important to develop a list of keywords that potential readers will be use to find the web page.
Keyword lists on a variety of topics can be easily found online.
The importance of selecting the right keywords is paramount to producing high-ranking web pages.
The prominence, order, and density of keywords on the web page are vitally important in how search engines ultimately index and rank web pages.
The title of the web page is the most important attribute of the web page and therefore should include one or more of your chosen keywords.
Remember to also use bold and highlight your keywords in the content.
A five to twenty percent of keyword density within the body text should suffice to get a good ranking.
Pages that contain keywords that are located close to each other also tend to rank higher.
The next most important factor affecting page rank is the usage of hyper-links within a web page.
Links should be relevant to the content and should also contain your chosen keywords.
The actual length of the hyper-link and filename can also affect the relevancy of the link to the web page.
Please remove all bad or dead links as it will adversely affect your page rankings as well.
Remember, there are also penalties for use of vile language or ethnic slurs in your content and it will definitely have a negative effect on page ranking.
"Keyword stuffing" should be avoided as most search engines can detect when keyword density has exceeded a certain threshold for a particular topic.
Any links to inappropriate content and excessive use of cross-linking will also severely downgrade page ranking.
When it comes to traffic generation to websites, the importance of a web page that rank within the Internet's top search engines cannot be over-stated.
While there are many SEO techniques to improve a page ranking, on-page content is certainly the easiest to control.
Through the careful choice and placement of keywords and hyper-links when developing content, a you can create consistently high-ranking web pages.
But you must to avoid the pitfalls of keyword and hyper-link usage to minimize penalties assessed by most modern complex Internet search engine algorithms.