- 1). Start writing a blog. Blogging regularly about your company's new products, services, developments and business methods is a good way to keep customers coming back to your site repeatedly. Blogging also helps develop a relationship between writer and reader. The customers can communicate through comments about the content, and the writer can respond accordingly. Blogging is an easy way to keep you website current --- and to get search engines to notice your site as well.
- 2). Place clickable advertisements on other commonly visited websites. Placing ads on high-traffic sites makes them more likely to be seen by demographics who otherwise would not have a reason to visit your site. Search engines sites are commonly visited by a wide selection of people, varying in race, age and wealth.
- 3). Register your business with local online directories or databases for your industry. When users perform searches for companies who provide your services, you give yourself a fair chance of being selected among other businesses as opposed to not being seen at all.
- 4). Optimize your website in search engines. This is called search engine optimization, or SEO, and it involves choosing more precise keywords that potential clients or customers use and will allow search engines to pull up your website before others when producing search results.
- 5). Offer free downloads that will attract consumers to your website such as programs, coupons and articles.
- 6). Participate in forums where you can post your website, include information about your business and answer potential customers' questions. Forums are a direct method for business owner and customer contact, which has the potential to earn your company respect and future business.
- 7). Post videos on the Internet that will interest customers in your products. These could be short commercials, videos outlining how something is made or an explanation of new breakthroughs and product developments. If the videos are intriguing, funny or interesting enough, customers will return to watch and share the links with others. The goal is to go "viral."
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