Whether you're in internet marketing or in any other kind of business, a blog website can work for you in a number of different ways.
It can enhance your branding, help create relationships, help build your email list, serve as a landing page, prevent your rankings from sinking, build content, help your writing, even earn you some extra money.
Enhance Branding - A blog website offers you the opportunity to post your unique perspective in your field.
As you publish, as more people read your postings, (and this will inevitably happen in cyberspace), you can establish yourself as an expert, especially if your information is useful to others.
Your readers will find you.
Before the web, you had to rely more on press releases and mainstream media to gain a public profile as an expert.
Now you can do the same with a blog.
You are the expert and the product and you can promote yourself easily with a blog.
Help create relationships with potential customers - Your blog will help you dialogue and create a relationships with your potential customers.
It's a place where you can interact, and take the pulse on what's really needed in your area.
Believe me, your readers will tell you one way or the other.
You can use such programs as Google Analytics to see what pages they are clicking on, what type of information they are reading (usually it will be information on something that is the most useful to their needs).
You can also start getting a feel for their needs and wants through their comments.
Build an email list - Your blog can now be a place to build your email list.
Different blogging platforms make it easy to set up forms that capture email addresses, so you can further build a relationship with your readers/potential customers.
Serve as a landing page - Your blog website has the capability for you to create different pages, as in a regular website.
The difference is you can do this quite easily without worrying about file transfers.
You can use any of these pages as a landing page to further promote products or services.
Prevent your rankings from sinking in the search engines - Because a blog website is easy to update, it is easy to add fresh content.
The Internet has ravenous appetite for fresh content, and one factors that will enhance your search engine rankings your ability to add new content.
With a regular website this is a lot harder (especially if you end up FTPing your files back and forth from your computer to a server).
Build Content - A blog is a place you can build content as you evolve in your business.
Once you have enough content, you can turn it into an eBook or an e-course, which can further help promote your business A blog can help your writing - If you choose to update your blog regularly, you will find it will improve your writing.
The more you write, the better you get, and the more content you'll be able to quickly produce.
Earn extra money - A blog website offers different options for monetization.
You can do something simple such as adding Google AdSense ads (many blogging platforms have made this process relatively easy), or using other in-text ad services such as Infolinks or Kontera.
You can post pay per click ads, or banners for affiliate products (some vendors have ready made code you can easily drop into a blog), or you can even promote your own products and services on other pages of the blog.
It can enhance your branding, help create relationships, help build your email list, serve as a landing page, prevent your rankings from sinking, build content, help your writing, even earn you some extra money.
Enhance Branding - A blog website offers you the opportunity to post your unique perspective in your field.
As you publish, as more people read your postings, (and this will inevitably happen in cyberspace), you can establish yourself as an expert, especially if your information is useful to others.
Your readers will find you.
Before the web, you had to rely more on press releases and mainstream media to gain a public profile as an expert.
Now you can do the same with a blog.
You are the expert and the product and you can promote yourself easily with a blog.
Help create relationships with potential customers - Your blog will help you dialogue and create a relationships with your potential customers.
It's a place where you can interact, and take the pulse on what's really needed in your area.
Believe me, your readers will tell you one way or the other.
You can use such programs as Google Analytics to see what pages they are clicking on, what type of information they are reading (usually it will be information on something that is the most useful to their needs).
You can also start getting a feel for their needs and wants through their comments.
Build an email list - Your blog can now be a place to build your email list.
Different blogging platforms make it easy to set up forms that capture email addresses, so you can further build a relationship with your readers/potential customers.
Serve as a landing page - Your blog website has the capability for you to create different pages, as in a regular website.
The difference is you can do this quite easily without worrying about file transfers.
You can use any of these pages as a landing page to further promote products or services.
Prevent your rankings from sinking in the search engines - Because a blog website is easy to update, it is easy to add fresh content.
The Internet has ravenous appetite for fresh content, and one factors that will enhance your search engine rankings your ability to add new content.
With a regular website this is a lot harder (especially if you end up FTPing your files back and forth from your computer to a server).
Build Content - A blog is a place you can build content as you evolve in your business.
Once you have enough content, you can turn it into an eBook or an e-course, which can further help promote your business A blog can help your writing - If you choose to update your blog regularly, you will find it will improve your writing.
The more you write, the better you get, and the more content you'll be able to quickly produce.
Earn extra money - A blog website offers different options for monetization.
You can do something simple such as adding Google AdSense ads (many blogging platforms have made this process relatively easy), or using other in-text ad services such as Infolinks or Kontera.
You can post pay per click ads, or banners for affiliate products (some vendors have ready made code you can easily drop into a blog), or you can even promote your own products and services on other pages of the blog.