The first step to gaining new customers online, especially, needs to work on gaining their trust. There are a lot of things that can be done to overcome that mistrust, but generally speaking the presence of real testimonials on a site go a long way to help. It's been proven a million times over many years that sales increase with the presence of solid testimonials. You can do certain actions, within the law, that will help you acquire the coveted testimonial, and here are about three different ways you can do that. For instance, if you want to move from local mobile monopoly niche to a new niche, you'll have to keep yourself updated.One of the easiest ways to get testimonials from your customers is to simply ask them. You'll find that even if a customer thinks your product is the best on the planet, that person will probably never think to tell you about it. Therefore, it's obvious that if no one does anything at all to address the testimonial situation, then there won't ever be any. However, customers do know about providing feedback, especially if they're not happy, so if you think they're not upset about anything you can request feedback. So what you want to do is read any feedback you get, and then search for all the positive remarks and comments. The next step is to write down the comment and email them about it asking for their permission if you could use their comment for marketing. If you do this, then you will be sure to get some testimonials and probably from most people, too. What you'll also discover is some of them will be delighted and surprised to hear from you. You need to be proactive about this type of action, but you'll get great testimonials and that will help your business. Remember that testimonials are more effective along with a picture. A picture helps the visitor to relax a bit more and believe the testimonial is genuine. We're not making up this stuff, the picture plus the testimonial has actually been researched and shown to be highly effective. It doesn't take much to include a picture because if your customers are comfortable enough to give you the feedback, they'll be more than happy to let you have their picture. For example, if your aim is to go for the local mobile monopoly niche, you can very well be successful in making it big with it once you set up a strong foundation.Keep in mind the possibilities if any of your customers have websites for business purposes. Tell them that you'll place their link on your site if they can give you a testimonial. They will no doubt understand the potential value of the link. You can use this tactic for your own advantage. It's a good way to incentivize your offer to them and they'll hardly be able to say no. Now you have a simple and effective method to get terrific and balanced testimonials. You just need to take the right steps and be consistent in your approach. It will take time to get a substantial number, but it's just a matter of time and you'll have plenty of them.