In the current state of the economy, small businesses everywhere are looking for ways to increase their marketing efforts without spending a lot of money. However, what is often overlooked by many offline businesses is the ability to promote their business online through article marketing. First, you need to understand what article marketing can do for you and what it cannot do for you. Article marketing cannot bring customers directly to your doorstep.
What it can do, is bring customers to your website, who then are encouraged to visit your business offline or online. Here's how this works to your advantage.
• The customer is looking for informative web content on a particular subject. He or she types in a very specific keyword that relates to your business into a search engine and many different websites will pop up, which is why your content needs to stand out above everyone else.
• The search engine pulls up a variety of different articles for the customer. He or she picks the one that catches their eye the most. (In this scenario, it's yours!)
• After reading your article, the customer clinks on an included link at the bottom. This leads directly to your website!
• Customer views your website and determines your business is the perfect one either locally, nationally, or internationally to help them with his or her needs.
They send you an email, place a phone call, or grab their car keys to drive down to your shop and you have another customer. By understanding this roadmap of sorts to how to use article marketing to promote your offline business, you can see where doing so can really increase your sales. Thus, it is vital to have a well-designed and easy to use website for your customers to view. Then, get writing! It will take quite a few articles to bring customers to your website in masses, so either keep at it or hire a professional to take on the task for you. One of the most beneficial things about article marketing to promote your business is that it is fairly cheap -- if not free, given you write the articles yourself. Either way, in time, you will begin to see the fruits of your labor via increased web traffic and increased sales. Whether you choose to hire someone or write the articles yourself, you can increase your business and get repeat business.
What it can do, is bring customers to your website, who then are encouraged to visit your business offline or online. Here's how this works to your advantage.
• The customer is looking for informative web content on a particular subject. He or she types in a very specific keyword that relates to your business into a search engine and many different websites will pop up, which is why your content needs to stand out above everyone else.
• The search engine pulls up a variety of different articles for the customer. He or she picks the one that catches their eye the most. (In this scenario, it's yours!)
• After reading your article, the customer clinks on an included link at the bottom. This leads directly to your website!
• Customer views your website and determines your business is the perfect one either locally, nationally, or internationally to help them with his or her needs.
They send you an email, place a phone call, or grab their car keys to drive down to your shop and you have another customer. By understanding this roadmap of sorts to how to use article marketing to promote your offline business, you can see where doing so can really increase your sales. Thus, it is vital to have a well-designed and easy to use website for your customers to view. Then, get writing! It will take quite a few articles to bring customers to your website in masses, so either keep at it or hire a professional to take on the task for you. One of the most beneficial things about article marketing to promote your business is that it is fairly cheap -- if not free, given you write the articles yourself. Either way, in time, you will begin to see the fruits of your labor via increased web traffic and increased sales. Whether you choose to hire someone or write the articles yourself, you can increase your business and get repeat business.