What spells the difference between success and failure of an artist in the music industry is an efficient music management program. Music managers are the ones working behind the scenes and just like the captain of the ship they must make sure that everything sails smoothly in an artist's journey. Seasoned music managers mostly acquire their managerial skills through experience from within the music or entertainment industry itself. Nowadays, a number of successful music artists have found a second career in this field. While also managing their own schedules as performers, they have ventured into the business of artist and music management which they have also found both fulfilling and lucrative. As successful musicians in their own rights, they discover a different way of challenge and fulfillment in managing the affairs of fellow deserving artists who they believe need to get much needed career boosts in order to level up in the playing field.

A perfect example is Bec Caruana who is a mainstream music artist who has successfully penetrated the market in the U.S., UK, Sweden and Australia, where she has scored hits with her own style of music ability. Armed with more than fifteen years of experience in the industry, she established Platinum Artist Development that operates both in Sweden and Australia. Her own experience as a music talent has helped her hone her experience in other artists' career management and her company has been instrumental in helping a number of artists especially beginners effectively get their way around into the music industry.

Music production is one of the aspects involved in music management. As a music producer, he guides the artist as regards the process of producing a song and cutting a record. Here, a music producer's skill is put to the test. He must have a sound judgment in terms of the technical aspects of record production such as audio engineering, mixing, writing and the budget it would take to produce a record with the end goal to hit it big both commercially and artistically. As record producer, it is important to look into important points like the song, the lyrics and the arrangement. Likewise, the target audience, additional musicians and voice coaching, if needed, are also salient points. The formula to producing a record breaking hit song maybe defined not just by simple careful planning and preparation. It also takes proper timing as to when to release the song, good promotional skills and a bunch of good luck.

In an artist, apart from musical style and songwriting ability, physical portrayal of oneself also plays a key as to his public image and identity.  Image styling should be reflective of his true artistic personality that is a big part of total packaging. Image involves the manner of dressing, hairstyle and attitude that would distinctly identify him from other personalities in the entertainment industry. The music manager can help the artist in this aspect by employing the services of a professional image stylist so as that there will be someone to consistently keep an eye on the artist's sense of style as this is a part of building the artist's fundamental identity as a music artist.