Blogging For Traffic Generation
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Blogging is similar to keeping a journal on the personal level and on the business level is one way to interact and come in contact with customers and potential customers.
At the same time you are allowing customers to be updated on what is going on with your business and what you are looking to add or subtract from your website and services.
It allows you to gain feedback as to what your customers are interested in and what they think about the changes that you are planning to make.
There is another aspect that comes with blogging that works wonderfully with online marketing to generate traffic for your website.
As you may be aware online marketing keywords and keyword phrases are essential to just about every aspect from e-mail marketing and article marketing to pay per click advertisements and search engine ranking.
Everything revolves around key words.
Using keywords you can turn your blog into something that can help generate traffic for your website.
In fact, Google actually has a search that is specifically for blogs.
It allows individuals to place in their keyword search engine.
It searches just for blogs that have been uploaded with information regarding the subject.
Blogs can also help when generating back links.
Back links are simply links, which lead to another area of your website or leads from one website to another.
For example in your blog this week you are talking about the new product that you have added to your store.
When mentioning the product name, you then set the product name out to be link.
This will then take the individual to the page in your store which contains information on the product in more detail.
It also provides the customer with the opportunity to purchase the product.
Because your blog is written to be optimized for the associate keyword you had set, and the link is in the blog itself, you can easily generate a significant amount of traffic specific to a particular product or service.
The next way blogging can help generate traffic to your website is the fact that blogs can be placed on a wide variety of social networking site.
Social networking sites are highly popular.
Your online marketing effort can benefit from the interaction between your website and Web 2.
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Your blog gains an extensive amount of exposure because of networks on the social sites.
You could use this to your advantage when attempting to generate traffic for your website.
The great thing about blogging is for the most part blogs are free.
You will most likely not find blogging services that require payment unless they contain a significant number of the premium services.
The free services offered by pro-blogger Wordpress or even live journal can be more than adequate to provide you with a platform necessary to generate traffic to your online marketing website.