For centuries traditional artisans have been crafting intricately-designed rugs by hand. Knot-by-knot deft fingers move from side to side, following the boli (verbal instruction of the gridded design) until the loom has been filled. What began as wool providing warmth, protection, and beauty for sheep has been carefully transformed by multiple sets of skilled hands into a carpet that will provide warmth, protection, and beauty for the home in which it is placed.
While machine-made carpets may rival hand-made carpets in production speed and price, the true value of a hand-made rug is not found on its price tag but in its knots. Firstly, from the consumers point of view hand-knotted rugs possess an aesthetic depth which cannot easily, if possibly, be reproduced in the warp and weft of machine-made rugs. The texture of the hand-knotted rug is softer to the touch, yet strong enough to last for four generations. While machine-made rugs generally last for 20 years, a hand-crafted rug can be passed on to your children or grandchildren as a family heirloom. Secondly, from the creators point of view, hand-knotted rugs provide a means through which to support his or her family..
To know more about rugs visit www.jaipurrugs.com
Jaipur Rugs is a vertically integrated manufacturer providing retailers with lifestyle-driven products that are both stylish and socially responsible. Beginning in Jaipur Rugs, India in 1978 with two looms and a unique vision for reshaping the rug making industry, company founder NK Chaudhary quickly developed a reputation for beautifully designed, well-crafted hand-made rugs. Today with its base of operations in Atlanta, Georgia and permanent showrooms and representation across North America, Jaipur Rugs is an industry leader in connecting the craftsman to the consumer. The companys unique business model supports over 40,000 talented artisans and their families worldwide not only through employment, but also through innovative educational programs and initiatives. Through this work, Jaipur Rugs offers a complete range of fashion-forward offerings in a variety of styles, constructions and price points.

VISION
Our goal is to provide a broad spectrum of thoughtfully crafted lifestyle-driven products that are always beautiful, comfortable and social responsible in a diversity of aesthetic styles and price points. This aspiration is governed by our passion to continually seek out new innovations in product design, to improve operational processes and to enhance the customer experience.
Jaipur Rugs is a vertically integrated manufacturer providing retailers with lifestyle-driven products that are both stylish and socially responsible. Beginning in Jaipur Rugs, India in 1978 with two looms and a unique vision for reshaping the rug making industry, company founder NK Chaudhary quickly developed a reputation for beautifully designed, well-crafted hand-made rugs. Today with its base of operations in Atlanta, Georgia and permanent showrooms and representation across North America, Jaipur Rugs is an industry leader in connecting the craftsman to the consumer. The companys unique business model supports over 40,000 talented artisans and their families worldwide not only through employment, but also through innovative educational programs and initiatives. Through this work, Jaipur Rugs offers a complete range of fashion-forward offerings in a variety of styles, constructions and price points.