Facebook Page Vs Group Pros Cons
Facebook fan Page - This is a great option for brands and if you plan on putting information up at least once a week.
Pros of the Facebook fan page - Looks a lot like an individual profile page. It will also allow you to put photos, links, events and videos on your page. When you have fans, it can feed into the fans update stream. You also get a URL, which you can customize. We also like how it can hide the address and name of the page creator. You have options to use other applicants like Twitter feed.
Cons of the Facebook Fan Page - This one is a bit more difficult to manage the conversations between fans. The conversations will be on public display, which can be quite annoying. Until you have a great amount of fans, you will be posting a lot.
Facebook Group Page - These are easy to create and can be a little more personal that the Facebook fan page. Posts do not need to be made here often.
Facebook Group Pros - With this, you can be more intimate. People will be able to see just who started the group. This also allows you to post photos, videos, events and pictures. You will be able to send emails out to all group members.
Facebook Group Cons - For any updates, the visitors will need to visit your page. You will not be able to add any applications to your group page. It also automatically posts related groups to your group even if you do not want them.