Click through rate or CTR is a percentage that shows how many people have visited your page or email. It is a way of measuring online advertising or promotion campaign's success of a particular website and also measures the effectiveness of e-mail campaigns as well by counting the number of users who clicked on specific link. Main purpose of CTR is capture initial response of the customers towards the websites. Most of the commercial websites are usually designed to draw some action, whether it is to buy book or read articles or watch video or anything else. Marketers in order to know web visitor's reaction, use click through rate technique. The CTR measures visitor's proportion that instigated action with respect to the advertisement which redirected them to other page. Hence it is very important to use this technique in order to keep a track of visitors.
Marketers who wish to have higher response must use this technique. It is very important to use a good CTR technique because it provides you a good idea of how well your website is working. A good click through rate can be determined by many factors. Type of industry and what type of ad you are posting or using is the first and foremost factor that determines a good CTR. Besides this, at what rate CTR is increasing is yet another important factor that determines how good that CTR technique is. However these are two most important factors that determine a good CTR.
If you want to increase click through rate of your website then given are some of effective tips to increase CTR-
€ Great content should be provided- value and quality of content is the leading reason for increased or decreases CTR. So if you want to increase click through rate for your website, then you must post valuable, sensible and quality content on your website.
€ Write short article- most of the readers these days always look for a value-packed articles that are under 1000 words. Besides this, a short article means a short trip from the article title to resource box.
€ Refine key phrases and keywords- target your audience with better and refined key phrases and keywords. The better your keywords and key phrases will be, the better will be the chances of your article being read entirely. Hence, you must find words that clearly define your article's topic.
€ Make your article visually appealing- by incorporating simple and easy to understand formatting tricks such as bolded subheads, line break or bullet lists, for breaking up your text, you can transform your article content into a readable, organized article.
€ Your resource box must be clear- keep your resource box short, sweet and simple so that you links and call-of-action stands out clearly.
Besides this, providing a polished, crystal clear call-of-action is also a useful tip for those who want increase click through rate.
Hence these are few tips which you can follow in order to increase click through rate of your article.
Marketers who wish to have higher response must use this technique. It is very important to use a good CTR technique because it provides you a good idea of how well your website is working. A good click through rate can be determined by many factors. Type of industry and what type of ad you are posting or using is the first and foremost factor that determines a good CTR. Besides this, at what rate CTR is increasing is yet another important factor that determines how good that CTR technique is. However these are two most important factors that determine a good CTR.
If you want to increase click through rate of your website then given are some of effective tips to increase CTR-
€ Great content should be provided- value and quality of content is the leading reason for increased or decreases CTR. So if you want to increase click through rate for your website, then you must post valuable, sensible and quality content on your website.
€ Write short article- most of the readers these days always look for a value-packed articles that are under 1000 words. Besides this, a short article means a short trip from the article title to resource box.
€ Refine key phrases and keywords- target your audience with better and refined key phrases and keywords. The better your keywords and key phrases will be, the better will be the chances of your article being read entirely. Hence, you must find words that clearly define your article's topic.
€ Make your article visually appealing- by incorporating simple and easy to understand formatting tricks such as bolded subheads, line break or bullet lists, for breaking up your text, you can transform your article content into a readable, organized article.
€ Your resource box must be clear- keep your resource box short, sweet and simple so that you links and call-of-action stands out clearly.
Besides this, providing a polished, crystal clear call-of-action is also a useful tip for those who want increase click through rate.
Hence these are few tips which you can follow in order to increase click through rate of your article.