The title of your article is crucial for determining how much traffic you will get, and the quality of leads you will get.
It must get traffic, first and foremost, and it must educate your readers when they read your article.
They must gain something out of reading it.
Your article title is probably the most important part of your article.
If they are not compelled enough to open it, they won't have the chance to read it.
And if they don't read your article, they won't have a chance to click on the link on your resource box and visit your website and see what you have to offer.
So I want to emphasize the importance of the title.
Your title should not only be specific in what it is will discuss, it also has to be keyword optimize to get those search engine rankings to drive traffic to the article.
You can start your article with the keywords your reader might use to search for in the search engines.
You can also use words that trigger emotions to get more click-throughs to your article.
These can include the likes of 'powerful', 'new', 'unique', 'secrets'...
you get the pictures.
Such words perk the interest of your reader and will ultimately drive more traffic to your article page, which results in more leads and business ultimately for you.
Lastly, it is important not to trick your readers into opening your article with a 'trick title'.
If your readers don't find what they promised in your content, they will click away and you will lose a potential subscriber and customer.