- The importance of employee feedback obtained through employee opinion surveys is especially important when there are issues employers cannot pinpoint due to employees' reluctance to share sensitive information. In addition, employee feedback can provide employers with confidential answers to questions employees will not answer in face-to-face interviews or during focus groups for fear of retribution or a threat to their job security. Employers maintain the integrity of employee responses through assuring confidentiality and providing employees with the opportunity to complete surveys anonymously.
- Supervisors and managers should provide continuous and regular employee feedback to improve department productivity. Improving productivity for individual departments aids in your organization's collective activities to achieve company goals. Employee feedback related to performance shows supervisors and managers are giving immediate attention to performance deficiencies as well as recognition for performance that exceeds job expectations. Employees depend on feedback from leadership as the primary means of direct communication. When supervisors and managers fail to communicate often and candidly about employee performance, it simply reinforces poor work habits and behavior that prevents employee advancement, and importantly, goal attainment.
- Another factor concerning the importance of employee feedback has to do with the feedback employers receive from employees about company leadership. While employee feedback in other aspects of the workplace is equally important, employers may forget that employee confidence in leadership is another important reason to listen to employee feedback. Employees require feedback regarding their own performance; however, your company's leadership team relies on employee feedback to determine if supervisors and managers have the skills necessary to lead individual departments as well as the overall company.
- Developing an action plan is the best way to use employee feedback. An action plan assists in reaching your organization's goal of improving employee satisfaction. Gallup, an organization well-known for conducting research and producing results employers can use, says: "One of fastest ways to destroy workplace morale is to ask employees their opinions about it, then ignore their answers. ... When employees are asked for their opinions about their workplace, they can reasonably expect to receive a response from management on the results."
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