Local SEO has become a very popular marketing tactic because of the response it provides to business owners. Below are a few local SEO tips that you can use to grow your business.
Beyond all else, your website must have content that is relevant and informative. Why are you planning to launch SEO campaigns? Your main purpose is to get quality website visitors. Therefore, you need quality content on your site so that visitors will come and possibly buy something from you. The majority of people who visit a website don't read every word, but browse around here and there. Use simple bullet points and highlights to get people's attention to important info on your site that you want them to see. Another way to accomplish this is by using pictures. One practice to avoid is using your main keywords too often on your site, something the search engines frown upon.
The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. When you get into these sites, you'll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. Use the best pictures you can to show your business in a good light, but they don't have to be taken by a professional photographer.
You should also try to list your business with all of the Yellow Pages and like directories online. You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. Of course, the major sites like MSN and About.com get some of their business listings from SuperPages.com. A simple listing with them is free as well. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.
Beyond all else, your website must have content that is relevant and informative. Why are you planning to launch SEO campaigns? Your main purpose is to get quality website visitors. Therefore, you need quality content on your site so that visitors will come and possibly buy something from you. The majority of people who visit a website don't read every word, but browse around here and there. Use simple bullet points and highlights to get people's attention to important info on your site that you want them to see. Another way to accomplish this is by using pictures. One practice to avoid is using your main keywords too often on your site, something the search engines frown upon.
The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. When you get into these sites, you'll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. Use the best pictures you can to show your business in a good light, but they don't have to be taken by a professional photographer.
You should also try to list your business with all of the Yellow Pages and like directories online. You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. Of course, the major sites like MSN and About.com get some of their business listings from SuperPages.com. A simple listing with them is free as well. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.