How to Keep Your Audience Interested - Article Marketing Tips for Coaches
As a coach and as an article marketer, you must know that your success in article marketing is measured based on your clickthrough rate.
Your goal here is to get as many of your readers to click the links on your resource box so you can take them to your website.
This will mean more traffic for you.
One way to make this happen is to keep your readers interested.
You don't want them to open your article and close it after reading your first couple of paragraphs.
Here's how you can keep your audience extremely interested: First is to ensure that you give them the information that they want.
These people will read your articles until the end as long as you strive to address their learning needs.
What I suggest is that you get their pulse before you even choose your topics.
Find the forums where they usually meet and read the threads where you can get an idea about their pressing issues, goals in life, burning questions, and their areas of interest.
These will surely give you an idea about the best things that you can discuss on your articles.
Just ensure that you stick with topics that are related to your coaching programs so you can easily attract only those people who might get interested in signing up with what you offer.
Be straightforward.
The last thing that you would like to do is to lose your readers.
Well, you can avoid that from happening by simply getting straight to the point.
Tell these people what they want to know without using fillers and without beating around the bush.
It will help you save their time and yours as well.
Make it easy to understand.
A lot of people think that making their articles overly complicated or too difficult to understand will benefit their article marketing campaign.
Well, this isn't true.
Let me tell you now that using highly technical terms or big, fancy words will not help you convince your prospects that you've got higher learning in fact, this will annoy them.
So, keep everything simple.
Explain your thoughts and ideas as if your readers are clueless about your chosen topic.
It's better if you ensure that your articles are simple enough to be understood by a 10th grader.
Share in-depth information.
I can guarantee you that your readers will be glued to your content if you offer them with exclusive information.
So, from time to time, share with them some insider tips, trade secrets, and even your personal techniques.
Doing this will help you in making them see that you're really a great source of information and that you've got in-depth knowledge in your chosen niche.
Make your readers laugh.
Learn how to use your great sense of humor when writing your articles.
This can surely help in giving your audience great reading experience.
Your goal here is to get as many of your readers to click the links on your resource box so you can take them to your website.
This will mean more traffic for you.
One way to make this happen is to keep your readers interested.
You don't want them to open your article and close it after reading your first couple of paragraphs.
Here's how you can keep your audience extremely interested: First is to ensure that you give them the information that they want.
These people will read your articles until the end as long as you strive to address their learning needs.
What I suggest is that you get their pulse before you even choose your topics.
Find the forums where they usually meet and read the threads where you can get an idea about their pressing issues, goals in life, burning questions, and their areas of interest.
These will surely give you an idea about the best things that you can discuss on your articles.
Just ensure that you stick with topics that are related to your coaching programs so you can easily attract only those people who might get interested in signing up with what you offer.
Be straightforward.
The last thing that you would like to do is to lose your readers.
Well, you can avoid that from happening by simply getting straight to the point.
Tell these people what they want to know without using fillers and without beating around the bush.
It will help you save their time and yours as well.
Make it easy to understand.
A lot of people think that making their articles overly complicated or too difficult to understand will benefit their article marketing campaign.
Well, this isn't true.
Let me tell you now that using highly technical terms or big, fancy words will not help you convince your prospects that you've got higher learning in fact, this will annoy them.
So, keep everything simple.
Explain your thoughts and ideas as if your readers are clueless about your chosen topic.
It's better if you ensure that your articles are simple enough to be understood by a 10th grader.
Share in-depth information.
I can guarantee you that your readers will be glued to your content if you offer them with exclusive information.
So, from time to time, share with them some insider tips, trade secrets, and even your personal techniques.
Doing this will help you in making them see that you're really a great source of information and that you've got in-depth knowledge in your chosen niche.
Make your readers laugh.
Learn how to use your great sense of humor when writing your articles.
This can surely help in giving your audience great reading experience.