How to Do Article Marketing to Increase Your Gym Sales
One good, cost-effective solution to this problem is using the internet to widen your reach and using article marketing to gain more business.
Here's how you can do that: 1.
Start with keyword research.
An effective article marketing campaign always starts with identifying the keywords being used by people who need the kind of service that you offer.
This one is easy especially if you use reliable keyword suggestion tools.
These will give you the list of words/phrases that were searched for by your prospects for a specific period of time and the number (volume) of times they were used.
Having this list will help you figure out the best topics to write and will help you properly optimize your articles to ensure that they'll become very visible on search page results.
2.
Learn from the experts.
If this is the first time that you're doing this, I'm pretty sure that at some point, you'll find yourself unsure if you're doing the right thing or if you're headed to the right direction.
My advice is to learn from people who are very successful in this endeavor.
Visit their blog, read the articles they're written, and take advantage of their seminars and training programs.
You'll surely benefit from their in-depth knowledge, experience, and expertise.
3.
Impress your readers.
The whole point in doing article marketing is to get your readers to read your articles until the end and click the links on your resource box.
This will only happen if they're extremely happy with what you've written.
Well, they would be if you offer them with great information and great reading experience.
Provide them answers to their questions, share insider tips and offer expert advice.
Then, write simply and concisely.
If you can tell them everything they need to know in 400-500 words, that would be perfect.
4.
Write several articles.
When your target audience search for information related to the services you offer, you would want several articles to come up on relevant search page results.
This will give your prospects that impression that you really know your chosen niche and that you've got lots of information to share.
My advice is to write at least 3-5 articles per day without sacrificing their quality.
5.
Ask for feedback.
It's always a good practice to ask your readers about your articles.
Did they find what you've written useful? Did they think you could have done better? Do they have an idea on how you can improve your writing? Make it a habit to ask them what they think and you'll surely not find it too hard to figure out the adjustments that you need to make to get amazing results from your article marketing campaign.
6.
Use several different sites when promoting your articles.
Aside from article directories, you can also promote your articles on social networking sites, social bookmarking sites, and relevant blogs and websites.
The more websites you use, the more exposure your articles will going to get.