Internet Marketing - Paid Traffic
Pros
€ Fast Traffic - When you purchase traffic, you'll get immediate attention to your products. This kind of attention will be fast and furious. The next time you check your analytics, you'll see a huge spike in unique visitors, and you'll see them coming in droves.
€ Numbers - If you're looking to sell advertisements or have ads in place that pay via 1,000 hits, you'll find that you gain a lot of money in the process. The process of making serious money with traffic is an amazing thing, and you can find it will be capitalized upon when you pay for the traffic you're getting.
€ Conversions - With traffic comes conversions, and that's the secret to making serious money on the Internet. Without properly engaging your audience with products to sell, the traffic just dies and you will receive none of the major benefits that come with paid traffic.
Cons
€ Too Little Quality - You'll find that with the influx of high-speed traffic, you get low quality options as well. You'll see a great deal of options that are not a positive thing. You'll find the bounce rate exponentially rises based on the numbers you get. If you have a bounce rate of around 80%, you'll most likely have a failing conversion rate.
€ Costly - Sometimes it will cost far too much. It all depends on what site you go to, but you'll find that the costs associated with these marketing options can be quite high for the results t hey give you.
€ No Promises - While some might say they can get you traffic, they might deliver it in an odd way. Make sure that you're fully aware of how the traffic is generated before you sign up. Some sites just cycle you through an "auto" traffic circle where others set their browser on a revolving door of websites.
The above are the pros and cons of getting paid traffic. There are some interesting ways to get this type of marketing done for your web projects, but you have to cycle them with other options, and not just rely on them completely. If you're not careful, you'll miss out on the opportunities that strike in regards to getting high quality visitors.
Without high quality visitation, your projects cannot possibly move forward. Don't pass up on the opportunities that are presented with long-term web traffic. This includes SEO, constant content, and more.