Instructions

Selling Your Idea

1

Write out the idea for an engineering firm and why this idea holds financial potential given current marketing conditions. Clearly present the idea so that someone who has no prior knowledge of the field can understand the undertaking.
2

Define how much money the engineering firm requires to move to the next level.
3

Determine the time frame in which the firm expects to recoup the initial investment and also show a reasonable profit.
4

Explain why investors can trust the management of the firm and why the engineering firm stands a good chance of succeeding in the marketplace.
5

Identify the challenges the firm expects to face. This knowledge demonstrates some honesty and foresight on your part, which imparts confidence to investors.
6

Detail how the firm expects to drum up business through marketing, sales and promotions.

Writing the Plan

1

Start with the mission statement, succinctly putting forward why the engineering firm should exist.
2

Write the business idea in only a few sentences. This can be a tough exercise, but investors need clarity and speed of presentation. Investors will not likely read through a long and convoluted business plan.
3

Include these elements within the plan: Cover Sheet, Table of Contents, Executive Summary, Business Description, Market and Industry, The Competition, Marketing Strategy, Operations Plan, The Management Team, Financial Overview and Funding Needs, Summary and Conclusions Analysis, Appendices or Supplementary Materials.

Present the Plan

1

Check very carefully for spelling, punctuation and grammar errors which reflect poorly on your level of professionalism. It's best to have another person look over your document once you have thoroughly proofread it, since a fresh eye might find errors you missed.
2

Bind the plan in an attractive manner, so as to present yourself as a polished and organized person--all attractive qualities for an engineer.
3

Present the business plan to investors.