It's important that you have a set budget for advertising your website and that you make the most of the systems and marketing tools currently available. You need targeted advertising if you're going to manage to increase your business and attract the right type of people to your website.

Wasting advertising budgets is actually quite easy to do if you don't have the right marketing team around you who understand who you want to sell your products or services to. There is little point advertising high end merchandise to a low socio-economic group of society, but sellers of advertising have a vested interest and are much less likely to stop you doing this.

It's vital that you get knowledgeable advice and either work with a marketing firm or consultant, especially as your business is just beginning. If you have access to free advice, take it. Do your own research on how best to market your brand and then look for advice that is designed for businesses like yours.

Don't be afraid to ask questions before you part with your money. You should be asking about the circulation of advertising, potential views, the likely market and how long it will be accessible. It's also very important to include links or contact information that is going to be accurate, which is especially vital if your advertising is running or will be available for an extended amount of time. There should be statistics and research available to you before you commit to purchasing advertising space that will let you know how successful various forms of advertising are.

It's also important not to waste space. Don't try to fit all of your information in one ad because most people only skim and see the important things. Advertising in particular needs to catch someone's eye to be effective, and if it is too complicated, colors are too muted or the wording is not interesting, it'll be skipped straight over.