Here"s a Copywriting Checklist With the Top Ten Steps Including Sales Conversions
Any new or veteran website owner benefits from reading a copywriting checklist of the top ten dos and don'ts to create more sales conversions.
Even if you know how to increase sales conversions on your site, at least one of these ten copywriting tipstake your marketing strategies up a notch.
Who wants to miss an opportunity to get even one more sales conversion using simple copy additions or changes.
Here is the copywriting checklist I've used for years.
This list works well as a checklist to insure that your web page has all the parts to maximize success.
The ten-step list includes the basic copy parts, meta tags and persuasion techniques.
It's true that most websites know the basic copy parts, or they quickly discover what's missing.
For the basics, I first select the keywords for my page.
This makes it easy to incorporate the main keyword for the title of my page, the headline and the first and last sentence.
This is important so search engines know what your page is about, and can show your page to searchers who enter your keyword in the search field, such as Google search.
1.
Make a note of five keywords for the page, and choose your main keyword.
2.
Put the main keyword in the title tag of your page.
3.
Put the keyword in the headline in boldface type, head 1.
4.
Start your first paragraph with the keyword you choose as the main one.
5.
Use that same keyword in the last sentence on your page.
That's easy, but it is just a few of the basic steps to good copywriting for a web page.
Keywords on your page are part of SEO copywriting.
SEO copywriting is an important part of good copywriting, so in addition to putting your main keyword in your title tag, you want to start your meta description with the same keyword.
Also, add all five of the keywords you chose to the meta keyword tag.
That should do it as a starting point for your meta tags.
There's more to SEO copywriting, but this gets you started.
Okay, sales conversions.
If you haven't come to the conclusion already that copy is an essential element for success on the web, I won't go into now.
But notice that you craft copy for both the hidden aspect and public side of your web page.
The hidden copy is important in the process of converting sales, because the copy for meta tags, for example, attracts web traffic and the keywords you write for the web page meta tags need to match the keywords you write for the public side of your page.
Even though, many people overlook adding meta tags in the rush to word their offers, it is a valuable step in the sales conversion process.
Of course, most know that what the visitor sees on your page is the sales part.
This copy on the public side has two jobs.
It must meet SEO standards and it must persuade people to take action.
Otherwise, your page is nothing more than information with no purpose as it relates to your sales conversions and generating sales revenue.
The remaining five key steps on my copywriting checklist concern sales conversions and persuasion techniques, which for purposes of this basic copywriting checklist are simple caring words along with a reasonable explanation [proof] as to why you care.
The headline is particular problematic, because it needs to have your main keyword in it, and it needs to capture the visitor's interest.
Not an easy task for the copywriter.
Keeping in mind that you need to include your main keyword, you want to write and publish a headline for your web page that arouses interest and makes the visitor want to know more.
If you write the headline in the form of a question, then the visitor wants to find the answer to the question you posed.
This is just one strategy for writing a good headline for a web page.
The first sentence must also contain the same main keyword, and it should immediately get in step with the visitor reading the page.
You don't want to answer the question too soon, or you will lose your opportunity and the sale.
Get in step with your visitor prospect by first letting them know that you understand the problem [that they came to find a solution to].
Identify the problem.
Explain how you care about them and why you want to help.
Let the prospect know that you care.
It only takes a few lines to accomplish this.
Once done, explain why the problem they face hasn't been solved and then show them what's possible [with your product or service].
Explain why.
Ask them to order now.
The final five steps in my copywriting checklist are: 6.
Write and publish a headline that arouses reader interest.
7.
Immediately get in step with the reader's problem.
8.
Let your visitor/prospect know that you care with warm, friendly wording.
9.
Identify the problem and state how your product or service solves the problem.
10.
Tell the visitor what to do next.
[order, click here, subscribe...
] [Yes] This is a bare bones checklist, but it covers the basics.
A professional copywriter uses these steps, and anyone who wants higher sales conversions certainly benefits by checking their web pages to see if their page includes the basic copy parts, meta tags and persuasion techniques.
Even if you know how to increase sales conversions on your site, at least one of these ten copywriting tipstake your marketing strategies up a notch.
Who wants to miss an opportunity to get even one more sales conversion using simple copy additions or changes.
Here is the copywriting checklist I've used for years.
This list works well as a checklist to insure that your web page has all the parts to maximize success.
The ten-step list includes the basic copy parts, meta tags and persuasion techniques.
It's true that most websites know the basic copy parts, or they quickly discover what's missing.
For the basics, I first select the keywords for my page.
This makes it easy to incorporate the main keyword for the title of my page, the headline and the first and last sentence.
This is important so search engines know what your page is about, and can show your page to searchers who enter your keyword in the search field, such as Google search.
1.
Make a note of five keywords for the page, and choose your main keyword.
2.
Put the main keyword in the title tag of your page.
3.
Put the keyword in the headline in boldface type, head 1.
4.
Start your first paragraph with the keyword you choose as the main one.
5.
Use that same keyword in the last sentence on your page.
That's easy, but it is just a few of the basic steps to good copywriting for a web page.
Keywords on your page are part of SEO copywriting.
SEO copywriting is an important part of good copywriting, so in addition to putting your main keyword in your title tag, you want to start your meta description with the same keyword.
Also, add all five of the keywords you chose to the meta keyword tag.
That should do it as a starting point for your meta tags.
There's more to SEO copywriting, but this gets you started.
Okay, sales conversions.
If you haven't come to the conclusion already that copy is an essential element for success on the web, I won't go into now.
But notice that you craft copy for both the hidden aspect and public side of your web page.
The hidden copy is important in the process of converting sales, because the copy for meta tags, for example, attracts web traffic and the keywords you write for the web page meta tags need to match the keywords you write for the public side of your page.
Even though, many people overlook adding meta tags in the rush to word their offers, it is a valuable step in the sales conversion process.
Of course, most know that what the visitor sees on your page is the sales part.
This copy on the public side has two jobs.
It must meet SEO standards and it must persuade people to take action.
Otherwise, your page is nothing more than information with no purpose as it relates to your sales conversions and generating sales revenue.
The remaining five key steps on my copywriting checklist concern sales conversions and persuasion techniques, which for purposes of this basic copywriting checklist are simple caring words along with a reasonable explanation [proof] as to why you care.
The headline is particular problematic, because it needs to have your main keyword in it, and it needs to capture the visitor's interest.
Not an easy task for the copywriter.
Keeping in mind that you need to include your main keyword, you want to write and publish a headline for your web page that arouses interest and makes the visitor want to know more.
If you write the headline in the form of a question, then the visitor wants to find the answer to the question you posed.
This is just one strategy for writing a good headline for a web page.
The first sentence must also contain the same main keyword, and it should immediately get in step with the visitor reading the page.
You don't want to answer the question too soon, or you will lose your opportunity and the sale.
Get in step with your visitor prospect by first letting them know that you understand the problem [that they came to find a solution to].
Identify the problem.
Explain how you care about them and why you want to help.
Let the prospect know that you care.
It only takes a few lines to accomplish this.
Once done, explain why the problem they face hasn't been solved and then show them what's possible [with your product or service].
Explain why.
Ask them to order now.
The final five steps in my copywriting checklist are: 6.
Write and publish a headline that arouses reader interest.
7.
Immediately get in step with the reader's problem.
8.
Let your visitor/prospect know that you care with warm, friendly wording.
9.
Identify the problem and state how your product or service solves the problem.
10.
Tell the visitor what to do next.
[order, click here, subscribe...
] [Yes] This is a bare bones checklist, but it covers the basics.
A professional copywriter uses these steps, and anyone who wants higher sales conversions certainly benefits by checking their web pages to see if their page includes the basic copy parts, meta tags and persuasion techniques.