Article marketing is the practice of writing articles on subjects related to your niche and expertise.
These articles include a link to your website which allow readers to visit your website directly.
The main purpose of the articles is to generate traffic.
Traffic will come from one of these methods: -The various article directories online publish your articles on their website as content.
Readers online will see your articles and click through to your website.
-Other website owners who require content for their websites and newsletters will put your articles on their sites and their subscribers will read your articles and click through to your website.
-Because of these webmasters are utilising your articles, the number of backlinks to your site is greatly increased which creates a higher search engine ranking.
It is vitally important that you understand the power of article marketing to appreciate its importance to your success in your online business.
Once you start submitting your articles online and you begin to build your list, you are given the opportunity to build a relationship with your list so that your list understands who you are and in return you understand your list.
This is the only way I know of building a successful business online.
This is the most successful method online that I know.
As well as article marketing you could try pay per click, newsletter advertising and other methods.
By doing so you will begin to understand why article marketing is the sure fire method of building a successful business online.