Most companies use "We understand your business" as a heading in their websites to tell their clients in what way they try to understand the business of the latter.
When you start reading what has written there, most of the times you find abstract thoughts of the writer without exactly mentioning what and how they does it.
Welcome to the world of Corporate Writing!!! If corporate writing means using big obscure words and writing lengthy sentences without exactly telling what they mean, then it is nothing but an indication to revise the content of the website with immediate effect.
Writing is an art.
If you want to convey something, then out of all the mediums, writing ranks first among the equals.
Through writing, you not only convey your thoughts but also make the reader feel and excite about your stuff.
Everything depends up on the words and sentences you use to write for your audience.
Even a one-liner can lit the light of knowledge among thousands and millions of people, if written perfectly.
While writing for web, you need to present your points in a neat, trim, and perfect way.
The readers will not spend much time on your site if they do not understand what you have written.
Do not use words, which are nearly absent in our daily conversations.
If you feel that using complicated words gives your site a corporate touch, then forget about the clients and business.
Since clients have to first, understand what you have written on your website; if you challenge their understanding by using complicated words and sentences in the name of corporate writing, then forget about bagging business.
Nobody have time to spend deciphering what your abstract and complex words convey.
Corporate writing rules say to write simple and easy-to-understand sentences for readers' consumption.
Because your company is big, there is no need to use big words! In fact, your words and sentence choices may affect your company's business.
Corporate writing always says to stick to short sentences, easy words, and no verbose phrases.
Stick to this principle while writing any corporate stuff.
At the end of your writing, there are chances that you may get a clear, concise, precise, and clarified piece of writing, which everyone can understand.
Avoid jargons, clichés, and abstract words and phrases in your writing.
Always keep your audience, to whom you are writing, in mind; otherwise, chances are there that you may lose the track of conveying your purpose to the right audience.
Think about your audience and always question yourself what they already know and what they are supposed to know now.
In summary, always remember that corporate communications are there to serve a purpose but not to convey abstract thoughts!
When you start reading what has written there, most of the times you find abstract thoughts of the writer without exactly mentioning what and how they does it.
Welcome to the world of Corporate Writing!!! If corporate writing means using big obscure words and writing lengthy sentences without exactly telling what they mean, then it is nothing but an indication to revise the content of the website with immediate effect.
Writing is an art.
If you want to convey something, then out of all the mediums, writing ranks first among the equals.
Through writing, you not only convey your thoughts but also make the reader feel and excite about your stuff.
Everything depends up on the words and sentences you use to write for your audience.
Even a one-liner can lit the light of knowledge among thousands and millions of people, if written perfectly.
While writing for web, you need to present your points in a neat, trim, and perfect way.
The readers will not spend much time on your site if they do not understand what you have written.
Do not use words, which are nearly absent in our daily conversations.
If you feel that using complicated words gives your site a corporate touch, then forget about the clients and business.
Since clients have to first, understand what you have written on your website; if you challenge their understanding by using complicated words and sentences in the name of corporate writing, then forget about bagging business.
Nobody have time to spend deciphering what your abstract and complex words convey.
Corporate writing rules say to write simple and easy-to-understand sentences for readers' consumption.
Because your company is big, there is no need to use big words! In fact, your words and sentence choices may affect your company's business.
Corporate writing always says to stick to short sentences, easy words, and no verbose phrases.
Stick to this principle while writing any corporate stuff.
At the end of your writing, there are chances that you may get a clear, concise, precise, and clarified piece of writing, which everyone can understand.
Avoid jargons, clichés, and abstract words and phrases in your writing.
Always keep your audience, to whom you are writing, in mind; otherwise, chances are there that you may lose the track of conveying your purpose to the right audience.
Think about your audience and always question yourself what they already know and what they are supposed to know now.
In summary, always remember that corporate communications are there to serve a purpose but not to convey abstract thoughts!