If you have a website, or maybe you're running some other kind of business on the web, you're going to want traffic that's actually searching for what you're offering. If you want this, you must go about search engine optimization for your site. When you have SEO done on your website, you start to get free organic traffic that's not only highly targeted but also converts well. On the other hand, if you're new to the SEO game, it's important that you learn a few blunders to stay away so that you don't harm your chances for success.
Your aim is to get liked by the search engines, not get banned. This is why it's crucial that you stay away from the following mistakes if you hope to reach your goals. You're about to learn about a few mistakes people make with search engines that hurt their chances of getting good traffic to their websites.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
Internal linking is one of the most overlooked SEO strategies most people. This is another area where you have complete control over the outcome and you should take full advantage of it. This method is so powerful because the search engine will reward your web pages if you have a good linking strategy going on. Most people focus on creating links that send their visitors someplace else. Honestly, you probably won't find another SEO technique that will give you such all around good results. And these aren't short lived results. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Another SEO problem is choosing a bad title and description, as these can also affect your search engine rankings. Search engines will factor in the keywords and themes chosen in the title and description to try and calculate a ranking for your site overall. Search engines have expanded and evolved from just a few years ago, incorporating more complex algorithms to try and please visitors, so it's important to pay attention to the finer details. All in all, when it comes to SEO, you should always be ethical. The webmasters use such techniques really don't know how they're damaging their sites by using such methods. Never needlessly include lots of keywords on your site as search engines will think you're spamming. It's also important never to use content you've copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. So, if you are going to go about SEO on your own, or you're in the market to hire someone to do it, the best SEO practices are the only ones to use.
Your aim is to get liked by the search engines, not get banned. This is why it's crucial that you stay away from the following mistakes if you hope to reach your goals. You're about to learn about a few mistakes people make with search engines that hurt their chances of getting good traffic to their websites.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
Internal linking is one of the most overlooked SEO strategies most people. This is another area where you have complete control over the outcome and you should take full advantage of it. This method is so powerful because the search engine will reward your web pages if you have a good linking strategy going on. Most people focus on creating links that send their visitors someplace else. Honestly, you probably won't find another SEO technique that will give you such all around good results. And these aren't short lived results. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Another SEO problem is choosing a bad title and description, as these can also affect your search engine rankings. Search engines will factor in the keywords and themes chosen in the title and description to try and calculate a ranking for your site overall. Search engines have expanded and evolved from just a few years ago, incorporating more complex algorithms to try and please visitors, so it's important to pay attention to the finer details. All in all, when it comes to SEO, you should always be ethical. The webmasters use such techniques really don't know how they're damaging their sites by using such methods. Never needlessly include lots of keywords on your site as search engines will think you're spamming. It's also important never to use content you've copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. So, if you are going to go about SEO on your own, or you're in the market to hire someone to do it, the best SEO practices are the only ones to use.