5 Ways the Top 1% of Speakers Drive Traffic to Their Websites
Internet marketing is the new mantra for any business online or off-line.
The first step in Internet marketing is setting up a website.
This is true for professional speakers as well.
Without a website you may be waiting a very long time to secure a speaking engagement.
Your website will showcase your talents, provide the details of your expertise in your particular niche, serve as your portfolio and feature testimonials from your past audiences.
Everyone knows that the Internet is an enormous and ever-expanding web.
You can have the most beautiful, and informative, website on the planet, but no one will know unless you skillfully drive traffic to it.
There are many ways to do this.
Here are 5 of the best.
#1 Provide Information for Free There is a lot of free information available on the Internet.
In fact, people have come to expect it.
Giving free, high-quality and unique content is a great way to get traffic to your website.
Providing the free content also has the added benefit of getting your name out there as an expert in your field.
#2 Get Quality Backlinks Whenever you can get another site or blog to link to your website it is a sure way to get Internet traffic.
Website owners and bloggers are constantly looking for high-quality, useful information for their own sites.
If you provide something worthwhile you are much more likely to get the links you want.
Look at who is linking to your site to make sure they are a quality site and that the traffic you might get from them are individuals interested in your particular niche.
The key to capitalizing on traffic is for it to be targeted to your particular field.
#3 Link Exchange A link exchange is when two websites agree to posts links to each other's websites.
This is another way to get website traffic, but you will need to exercise a lot of caution here.
It is important to know who you are linking to.
Participate in a link exchange with only top quality sites.
Linking to poor quality sites can have a negative impact on your credibility.
You should also limit the number of link exchanges you use because the search engines do not like them as well as backlinks.
#4 SEO You have probably heard the term Search Engine Optimization (SEO) a million of times, but you may not realize what it means exactly or its value.
There have been countless volumes written about SEO, and there are SEO experts with a high level of skill and expertise, but for our purposes here, we will pare it down to its most basic element.
When looking for information on the Internet, people use certain keywords to search for that information.
By using keywords that are relevant to your niche, within the content on your site, your site is more likely to show up when someone does a search using those keywords.
Take your time and do some keyword research for your site.
It is a critical component to successfully driving traffic to your site.
#5 Article marketing Article marketing is an excellent way to get website traffic.
Post your quality, and unique, articles to article directories.
Always include a link to your website in your author's resource box.
This is a great way to get backlinks to your site, share your expertise and to advertise your services.
The first step in Internet marketing is setting up a website.
This is true for professional speakers as well.
Without a website you may be waiting a very long time to secure a speaking engagement.
Your website will showcase your talents, provide the details of your expertise in your particular niche, serve as your portfolio and feature testimonials from your past audiences.
Everyone knows that the Internet is an enormous and ever-expanding web.
You can have the most beautiful, and informative, website on the planet, but no one will know unless you skillfully drive traffic to it.
There are many ways to do this.
Here are 5 of the best.
#1 Provide Information for Free There is a lot of free information available on the Internet.
In fact, people have come to expect it.
Giving free, high-quality and unique content is a great way to get traffic to your website.
Providing the free content also has the added benefit of getting your name out there as an expert in your field.
#2 Get Quality Backlinks Whenever you can get another site or blog to link to your website it is a sure way to get Internet traffic.
Website owners and bloggers are constantly looking for high-quality, useful information for their own sites.
If you provide something worthwhile you are much more likely to get the links you want.
Look at who is linking to your site to make sure they are a quality site and that the traffic you might get from them are individuals interested in your particular niche.
The key to capitalizing on traffic is for it to be targeted to your particular field.
#3 Link Exchange A link exchange is when two websites agree to posts links to each other's websites.
This is another way to get website traffic, but you will need to exercise a lot of caution here.
It is important to know who you are linking to.
Participate in a link exchange with only top quality sites.
Linking to poor quality sites can have a negative impact on your credibility.
You should also limit the number of link exchanges you use because the search engines do not like them as well as backlinks.
#4 SEO You have probably heard the term Search Engine Optimization (SEO) a million of times, but you may not realize what it means exactly or its value.
There have been countless volumes written about SEO, and there are SEO experts with a high level of skill and expertise, but for our purposes here, we will pare it down to its most basic element.
When looking for information on the Internet, people use certain keywords to search for that information.
By using keywords that are relevant to your niche, within the content on your site, your site is more likely to show up when someone does a search using those keywords.
Take your time and do some keyword research for your site.
It is a critical component to successfully driving traffic to your site.
#5 Article marketing Article marketing is an excellent way to get website traffic.
Post your quality, and unique, articles to article directories.
Always include a link to your website in your author's resource box.
This is a great way to get backlinks to your site, share your expertise and to advertise your services.