How to Promote Your Band in 5 Easy Steps
Step One
There are resources online you can use that are free, so why not use them? If you have more time than money right now, then free is the way to go. Just do a Google search on keywords like "band promotion", "how to promote your band" and "band promoting". Many of these websites will have free tools for you to use where you can upload your music online for no cost. You'll probably even stumble across a blog that will let you post your concert dates, which is even better.
Step Two
Go to the websites and blogs where your listeners are. There are websites where listeners rate and vote on the music on the site. This is an added bonus. In the same token, go to blogs and forums where your target audience is and post links back to your blog or post free song downloads. There are no real secrets in how to promote your band, but there are some really effective cheap ways of doing it.
Step Three
Start a MySpace page and a Facebook page just for your band. Even if you have a website, these social networking sites will give you more exposure than you can imagine. Some other good sites to have free websites on are Squidoo, Blogger and Hubpages. All of these sites are easy to use and they rank in the search engines well.
Step Four
Use as many free methods of band promotion as you can until you can afford to pay for advertising. For example, there is a site called band-flyers.com. This site allows you to make flyers and print them out on their website for free.  There are even online printing companies where you can print out 100 brochures or 100 flyers for free, just pay for shipping. Again, learning how to promote your band is not rocket science, it just takes a little work and creativity.
Step Five
Read books about how to promote your band and band promotion. There are a lot of resources out there for you to use. Face it, you didn't learn how to sing or play an instrument over night. You're not going to master band promotion over night either. Do your research online and don't be afraid to invest a couple hundred bucks in your education.