Keep Track of Customers and Competitors on Twitter Using Tweetdeck

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TweetDeck is a robust desktop program that makes twittering far easier and more efficient than using the Twitter.
com webpage.
Some of its many features include: search functionality, groups, URL shortening, translating your tweets, posting to twitter and Facebook simultaneously, view profiles in a browser window, marking your tweet as a favorite, marking it as read.
We're going to describe just the groups and search features in this article.
Across the top is a row of buttons.
One of them allows you to create a group.
You might create a group of your newest customers, for example; or perhaps a group of your colleagues.
Name the group and then select the tweeples to add to that group.
Now you'll be able to run through this column and see what the people in the group have been saying lately.
This is helpful if you just want to keep tabs on what these people are saying; and of course it makes it easy for you to join in the conversations they might be having.
If you look at the bottom of the column, the second button from the left allows you to filter the messages in this column, either according to a word to exclude or include.
For example, let's say you want to be following your customers, but only are interested in the stuff they say that relates to whatever they bought from you.
You could say to include that word, and then all their tweets about their kids' soccer game would be hidden, showing you only those tweets that were interesting to you.
Slick, huh? The next button is for search.
It also allows you to keep track of the conversations people are having.
You can search for a keyword, a hashtag or even a particular person.
If one of your competitors is active on Twitter, for example, you might want to keep a search column open for them so you can keep tabs on what they and their followers are up to.
Or if you're doing business in a local market, let's say Charlotte, you might want to keep open a column so you can converse with people who are mentioning Charlotte in their tweets.
Or finally if there's an event that you'd like to be attending but couldn't make it, you could open a column for that event's hashtag, and read all the updates the attendees are posting.
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