Social Media is not about token effort, creating a profile on Facebook or LinkedIn, to only then forget about it.
It is about finding a captive audience and then connecting with them in a meaningful manner.
Here I will explain how to use Social Media to good effect and why this will benefit you.
How? Unlike traditional forms of marketing you cannot just fire messages out on Social Networks and then forget about them.
You have to earn the trust of your target audience.
You do this by engaging the user by direct discussion, or interactive content.
Excellent content on blogs, Facebook and Twitter coupled with timely responses will win you Followers and Fans.
As each individual then spreads your message they draw their own networks to your site, in a nuclear style chain reaction.
If done correctly you will reach far more people than any other medium.
More importantly, it is largely free.
You can't say fairer than that! In fact I challenge anyone to find a cheaper way of reaching more people...
answers on a postcard! Why? - Social Networking helps new people get exposed to your business - Done right, long term brand associations can be garnered - You have access to a potential client base of millions at no cost A word of warning though - If you feel you are ready to tackle the world of Social Media bear this advice in mind at all times: Your First Impression will be the Last Impression you get to make.
Remember this as you form your Social Media Strategy and you will go far.
It is about finding a captive audience and then connecting with them in a meaningful manner.
Here I will explain how to use Social Media to good effect and why this will benefit you.
How? Unlike traditional forms of marketing you cannot just fire messages out on Social Networks and then forget about them.
You have to earn the trust of your target audience.
You do this by engaging the user by direct discussion, or interactive content.
Excellent content on blogs, Facebook and Twitter coupled with timely responses will win you Followers and Fans.
As each individual then spreads your message they draw their own networks to your site, in a nuclear style chain reaction.
If done correctly you will reach far more people than any other medium.
More importantly, it is largely free.
You can't say fairer than that! In fact I challenge anyone to find a cheaper way of reaching more people...
answers on a postcard! Why? - Social Networking helps new people get exposed to your business - Done right, long term brand associations can be garnered - You have access to a potential client base of millions at no cost A word of warning though - If you feel you are ready to tackle the world of Social Media bear this advice in mind at all times: Your First Impression will be the Last Impression you get to make.
Remember this as you form your Social Media Strategy and you will go far.