So, do you want a regular 'ol Facebook profile page, or one of those fancy new fangled fan/business pages everyone seems to have these days? I've been getting this question a lot lately, and here's the deal...
And the irony...
The regular 'ol profile page has so many more business building tools and functions, it's almost unfair, and backwards.
But, Facebook wants you to have a regular 'ol profile page only if you are using your real and actual birth name.
So, Joe's dry cleaning must use the fan/business page to promote his business.
Unfortunately, that means he'll be unable to take advantage of several of Facebook's business building tools, like snapping pics with his customers, then tagging them to show proof that he's the 'go to' guy for cleaning..
Yeah, I mean if Joe is taking care of Mary's silks and cashmere, and all of Mary's friends know it...
They're that much more likely to take their delicates to Joe, too.
Sure, Joe can still snap pics and post them to his fan/business page, but without tagging, he's restricted to only the people visiting his fan/business page and he misses out on having those same pics appearing on the pages of his customers profile pages, and in their photo albums to boot.
Not the end of the world, but also not the best.
There are also other advantages to having a regular 'ol profile page, and we'll discuss them in the weeks to come...
So here's my advise...
I think it would be best for Joe the dry cleaner to start with a regular 'ol profile page.
There's no reason why Joe cannot promote himself as a guy who cares about dry cleaning, and owns the local dry cleaning shoppe on the corner of Maple and Elm.
Facebook's regular 'ol pages also allow you to separate your friends into categories, and to hide some posts from one category, while allowing others to see them.
Joe could have a category for family and friends, and another for only his dry cleaning clients, and prospects.
As Joe can have up to 5000 friends on his regular 'ol profile page, there's not going to be any hurry to get a fan/business page for a while...
And I think that regular 'ol profile page will amass the onslaught of new business that Joe is looking for a lot faster than if he had a fan/business page.
Besides, who doesn't want to know, and have a relationship with the owner of the establishment they frequent? Even if Joe is an off-site owner, it's leaps and bounds more personable and a stronger motivator for folks to take their clothes to Joe, because they know and like Joe.
In closing, do Facebook the way it was initially designed to do, you'll do it better, faster...
And when you're on your 4999th friend, begin a fan/business page to handle the overflow.
I hope that helps you.
And the irony...
The regular 'ol profile page has so many more business building tools and functions, it's almost unfair, and backwards.
But, Facebook wants you to have a regular 'ol profile page only if you are using your real and actual birth name.
So, Joe's dry cleaning must use the fan/business page to promote his business.
Unfortunately, that means he'll be unable to take advantage of several of Facebook's business building tools, like snapping pics with his customers, then tagging them to show proof that he's the 'go to' guy for cleaning..
Yeah, I mean if Joe is taking care of Mary's silks and cashmere, and all of Mary's friends know it...
They're that much more likely to take their delicates to Joe, too.
Sure, Joe can still snap pics and post them to his fan/business page, but without tagging, he's restricted to only the people visiting his fan/business page and he misses out on having those same pics appearing on the pages of his customers profile pages, and in their photo albums to boot.
Not the end of the world, but also not the best.
There are also other advantages to having a regular 'ol profile page, and we'll discuss them in the weeks to come...
So here's my advise...
I think it would be best for Joe the dry cleaner to start with a regular 'ol profile page.
There's no reason why Joe cannot promote himself as a guy who cares about dry cleaning, and owns the local dry cleaning shoppe on the corner of Maple and Elm.
Facebook's regular 'ol pages also allow you to separate your friends into categories, and to hide some posts from one category, while allowing others to see them.
Joe could have a category for family and friends, and another for only his dry cleaning clients, and prospects.
As Joe can have up to 5000 friends on his regular 'ol profile page, there's not going to be any hurry to get a fan/business page for a while...
And I think that regular 'ol profile page will amass the onslaught of new business that Joe is looking for a lot faster than if he had a fan/business page.
Besides, who doesn't want to know, and have a relationship with the owner of the establishment they frequent? Even if Joe is an off-site owner, it's leaps and bounds more personable and a stronger motivator for folks to take their clothes to Joe, because they know and like Joe.
In closing, do Facebook the way it was initially designed to do, you'll do it better, faster...
And when you're on your 4999th friend, begin a fan/business page to handle the overflow.
I hope that helps you.