Gurbaksh Chahal - The Story Behind the Success
The story of the young self made millionaire Gurbaksh Chahal is an example of how to achieve success in life.
Not only from the material point of view, but with an amazing attachment to family values.
He started his business life by doing what thousands of people do these days to make a living online.
He went to the free market and got some refurbished printers for $50 and sold them on eBay for $200.
This action, opened his eyes into what else he could do to make money online.
With a young internet (about 3 years old at the moment) the possibilities where limitless for those with the vision and willingness to take measured risks.
Of course, as everyone knows, the dot com failures were a very sounded topic and still are taken as "what not to do" cases, however those who managed to be successful are now the owners of an amazing wealth.
That is the case of Gurbaksh Chahal.
What "G", as he likes to be called, spotted, was the same thing that is always hot for any business: Advertising.
In his case, online advertising.
If you want your business to be a successful one, you need traffic, but not any traffic.
You need targeted traffic.
You need leads with the greatest potential to become part of your customer base.
So, everyone needs to advertise and Internet offered many new ways to get directly to that audience craving for your stuff.
He wasn't inventing the wheel but improving something that was having a great success at the moment.
The space websites had for advertisers and sponsors worked in a simple way.
You, as an advertiser, would pay certain amount of money for a specified time your banner would show on a site or a network of websites.
However, this method worked in a way, rather traditional, where you can't measure how many leads were brought by that investment in advertising.
Chahal, created ClickAgents.
com, a company that would eventually be sold for the amazing number of $40 million dollars when "G" was only 18 years old, to a company, called ValueClicks.
com.
This company (ClickAgents.
com), worked on the idea of charging advertisers only once a potential customer clicked on their add.
This way, the advertiser could feel in real time what the advertising effort was doing for the company.
The publishers, or website owners, benefited as well for this kind of strategy because, even when at the beginning, it felt as a diminished income, the added value, their clients or advertisers, were getting, improved the win win situation and therefore, augmenting the possibility of repeated sales.
In the old way, when you paid for a month of your banner showing on the frontage of a high traffic site, you were not able to know how much of that time was effective or if you got clicks (visits) or not.
If you are charged, on the other hand, by click instead, you will pay directly for that targeted advertising and everybody happy.
When ClickAgents.
com was sold, a "Non compete" clause applied to Chahal and his enterprise and after the 3 years limit finished, he went and created a similar company, with improved tools for controlling the advertising campaigns and better targeting the niches.
This company was called BlueLithium.
com.
This second company was acquired by Yahoo!, but this time, knowing about the great value of Chahal's businesses, was happy to pay no less than $300 million dollars.
So, by know, giving and taken a few bucks, Chahal was in a very comfortable financial position.
His family came directly from India.
He was born in Tarn Taran.
His father had only $25 when they arrived to the United States Of America for the first time, and now, after less than two decades, they own a fortune hard to even imagine for most people.
His family is always supporting and reminding him about what is really important in life which is family and values.
Money, is an added value to success.
He wrote a book called "The Dream: How I learned the risks and rewards of entrepreneurship and made millions" where he explains every detail involved in his short but profitable life.
Without a doubt, he is an living example to follow.
All the content of this article appeared on television on several programs where he, unselfishly explained the steps that took him to create his companies.