How To Use Private Label Rights Content To Your Advantage
You know that Private Label Rights (PLR) is the closest thing to nirvana on the Internet. You use someone else's work, at a cost competitive price, to drive traffic to your website and satisfy the ever hungry search engine robots.
How do you use it?
There are a multitude of ways - anyway you would use something you wrote yourself.
Depending upon the Terms of Service in the membership site you can combine articles to make an ebook or Special Report. This technique takes full advantage of the research that is necessary to write articles. You would order the content, write a Table of Contents, Introduction and Conclusion. Now you have an ebook!
You can also multi-purpose the same articles to add content to your ezine, newsletter, blog and website. People may find much the same content on your blog as your ezine or additional articles added to your website but most people are only reading one of those. Time is a priority, for everyone.
The articles you used for the Special Report can also be broken back up to provide an ecourse to encourage people to sign up for your list. People need a reason to leave you their personal information. Your copywriting skills may be extraordinary but your conversions will be higher if you give more value for someone's email address and first name.
PLR content can be used in direct mail campaigns. You can use the content not only to continue an existing business but also to create a new business.
PLR memberships are either niche generated or generic. When you make your choice you should think carefully about how that content will be used. Are you looking for ideas for new businesses or do you want to populate your existing business.
You have a business. You must be working on your business, not IN your business. Do what you do best, and outsource the rest! Writing is time consuming and can be difficult for some people. The words don't just fly off your finger-tips!
Content may be King but it requires research, time commitment and a pursuit of excellence. If the content doesn't make sense or isn't quality search engines and your readers soon make that discovery; your readership and placement in organic traffic declines.
How do you use it?
There are a multitude of ways - anyway you would use something you wrote yourself.
Depending upon the Terms of Service in the membership site you can combine articles to make an ebook or Special Report. This technique takes full advantage of the research that is necessary to write articles. You would order the content, write a Table of Contents, Introduction and Conclusion. Now you have an ebook!
You can also multi-purpose the same articles to add content to your ezine, newsletter, blog and website. People may find much the same content on your blog as your ezine or additional articles added to your website but most people are only reading one of those. Time is a priority, for everyone.
The articles you used for the Special Report can also be broken back up to provide an ecourse to encourage people to sign up for your list. People need a reason to leave you their personal information. Your copywriting skills may be extraordinary but your conversions will be higher if you give more value for someone's email address and first name.
PLR content can be used in direct mail campaigns. You can use the content not only to continue an existing business but also to create a new business.
PLR memberships are either niche generated or generic. When you make your choice you should think carefully about how that content will be used. Are you looking for ideas for new businesses or do you want to populate your existing business.
You have a business. You must be working on your business, not IN your business. Do what you do best, and outsource the rest! Writing is time consuming and can be difficult for some people. The words don't just fly off your finger-tips!
Content may be King but it requires research, time commitment and a pursuit of excellence. If the content doesn't make sense or isn't quality search engines and your readers soon make that discovery; your readership and placement in organic traffic declines.