Executive Summary

• Acme Autos Limited plans to operate a car repair business in the city of Johnsonville. Acme Autos specializes in environmentally friendly repairs, which studies indicate are in high demand in the area. Acme Autos Limited will be funded by private investments, and based on projected cash flows it is expected to be a profitable business within three years.
  
  

Management and Marketing

• Acme Autos Limited will be managed by John Q. Public, the controlling shareholder of the company. Mr. Public is experienced in the automotive industry, having acted as the manager of a mid-sized auto repair company for 20 years.
  
  Acme Autos will market itself through the use of traditional print advertising as well as local radio and television spots.
  
  

Financial

• Acme Autos has projected sales of $150,000 in its first year of operation, with an expected growth of 30 percent per year. Acme Autos expects to attract 80 to 90 customers in its first year of operation and expects those numbers to grow by 20 percent per year.